Millionaire 247 Secrets Survival Stability Success Gregory Bodenhamer Mechanicsburg pa GROW YOUR INK and TONER BUSINESS Mechanicsburg Harrisburg York Gettysburg Carlisle Pa Inkjet Laser Toner New Deal Ink and Toner Company

New Deal Ink and Toner Company
Mechanicsburg Pa
http://www.newdealink.com/
New Deal Ink and Toner Company
Mechanicsburg, Pa 17055
Eliminating the printer manufacturing company from the printer customer seems to be the answer. The manufacturer has all the resources, experiences and money to develop and bring to market remarkable printing technology. To take a look at their big dream, it gets a little dark, at time even black. You can hand a clerk at a discount store less than thirty dollars and walk out with a brand new Hewlett Packard color inkjet printer.
http://www.newdealink.com/
The founder of our company, Gregory Bodenhamer New Deal Ink and Toner Company, Mechanicsburg, Pa 17055, started to research the big retailers and manufacturers several years ago. He found the best way to do this was to go directly work for a Fortune 500 company that was directly in the computer, printer, consumable, inkjet, toner cartridge business among other things.
He had the unique opportunity to look inside the big dream, the big plan, the buying and selling of technology like computers, printers, copiers, toner cartridges, inkjet cartridges and everything else you might need for your home business or even another Fortune 500 company.
Yes, he was surprised and he learned more than the hearts desire. He discovered exactly what he wanted to know. Some things just confirmed what he originally thought, yes, they had a lot of money, engineers, managers and a great deal of inventory, across the nation, stacked higher than you can imagine.
One thing that he couldn’t find was a factual bargain. A real, genuine and actual bargain would be the farmer selling one perfect red apple for a dime compared to the next farmer selling a similar apple, from the same tree, for say one dollar. He could not find a valid or authentic value to the consumer other than some discount off the dedicated and firm manufacturers suggested retail price.
“Printer and inkjet or laser cartridge manufacturers require a great deal of resources to produce and distribute your favorite printer and inkjet cartridge. They found their profit opportunity within the inkjet ink cartridge and toner cartridge business. To realize how much wealth they already have you can look in two places. Check the stock market and count the dollars or try to compete with them and land up in court for the rest of your life, I suppose.”
Joyce Dorothy Parker Ph.D.
The inspiration for the entire business is becoming clear, you wanted to print your posters, workbooks and family pictures in full living color and never leave home, or maybe major companies invented the color inkjet printer and then persuaded millions of people, people just like you, through advertising, pushing cheap printer and copier machines, plug and play technology and created you as a customer with the help of their supply chain retail partners.
http://www.newdealink.com/

“How much more wealth the supply chain can create is becoming a very serious question. The rightful place for a sincere value still remains with the end user or what you and I call the customer. The printer makers, the cartridge makers and their selling partners do not remember to appreciate and be grateful for their customers. Other people and their companies, like Gregory Bodenhamer, New Deal Ink and Toner Company have clearly discovered the cycle of wealth that printer makers and inkjet makers have created and sustained.” “New Deal doesn’t want to create the next best printer” “New Deal Ink and Toner, when you read the name, says a lot. They wanted to create the New Inkjet cartridge customer.” “The founder wanted his own factory”
Joyce Dorothy Parker Ph.D.
It seems that your luxury comes as a guest. You will buy expensive ink or you will not enjoy the printer technology of the day. The manufacturers gave you the luxury you wanted, the royal colors you demanded and you’ve become the great collector of full color prints, you own greeting cards, booklets for work and even your own business and dating cards. It seems sitting on top of every desk in every cubicle there is a printer. Why have desktop computers without a printer? Why have printers unless you can print color? Why not make millions and millions of needless prints when the boss isn’t looking? Why not have some of these amazing technologies at home?
“If, every American family, would simply purchase their inkjet O.E.M. printer cartridges from New Deal Ink & Toner Company Mechanicsburg Pa 17055 the total savings would correct the national economic housing problem” “I know it sounds silly but, if you are buying name branded inkjet cartridges from the name branded retailers, my research proves you’re getting ripped off big time.”
Joyce Dorothy Parker Ph.D.
http://www.newdealink.com/

You remember Fotomat, drop your roll of film off at their little parking lot building and the next day your picture prints, photographic prints, were ready to be picked up and enjoyed. One hour photo processing changed all that, big companies, little mom and pop shops sprang up by the thousands. Drop your film roll off and in one hour or less, you were looking at your full color prints, at the higher prices.
Major retailers like C.V.S. pharmacy, Walgreens and many others sold you prints, by the hundreds of billions, one hour photo print services and it was a great success. Then the digital camera.
“The retailers, like national pharmacy companies, are running away and shutting down their one hour photo processing operations, as quickly as possible. They take up a lot of room inside their retail stores and they don’t have any customers.” “American consumers no longer use film and they sure don’t use one hour photo services. It’s a junk business with no profits, but believe me; these big retailers have a plan. Are you ready for their next step to your wallet? They’ve jumped head long into something they don’t understand and their results show it. The big boy Walgreens is actually refilling inkjet ink cartridges, with little success so far, let me explain.”
Joyce Dorothy Parker Ph.D.
You didn’t buy Kodak film any more. In fact, you didn’t even use photo film any more. You took your pictures with a digital camera and started to print your own color prints on your very own digital color inkjet cartridge printer. Now, you’ve bought (printers) by the tens of millions and along with the inkjet printers you purchased billions of inkjet ink cartridges and Kodak almost went broke.
You have inherited a kingdom of technology, sitting right at home or in your office at work; this kingdom of printer technology requires a great deal of maintenance.

http://www.newdealink.com/

When you honestly look at maintaining your color inkjet printer at home it’s going to cost you a fortune. The foremost printer and copier producers, you know the names, Apple, Brother, Canon, Dell, Epson, Hewlett Packard (HP), I.B.M., Kyocera, Lexmark, Minolta, Mita, NEC, Okidata, Panasonic, Pitney Bowes, QMS, Ricoh, Samsung, Sharp, Tektronix, Toshiba, Xerox will just above give you a home or small office/business printer, copier, fax and scanner machine.
“Most recently Wal-mart has been having a super sale on Hewlett Packard printers and this inkjet color printer retails for $29.99.” “This is really the king of printers setting you up to buy their expensive ink. The inkjet ink cartridges costs more than the printer. Your color luxury is coming as a guest into your home, now you get to feed it. Consumers have become printer and inkjet ink cartridge slaves. If you could get rid of every printer in the homes of Americans each home would save from $200.00 to $300.00 per year. If you walk down your own street and count every other home they have an inkjet printer inside. The little business on the corner spends just about $750.00 per year on their own printer satisfaction and luxury.”

Joyce Dorothy Parker Ph.D.

These companies, you might know, use very few American workers and all of their products are manufactured overseas, the term is cheap labor, and then they import their own products back into the United States and put them on the market for you to buy. They retail to you through their supply chain partners like Wal-mart, Best Buy, Target, Office Depot, Staples, Office Max and other national players and you snap them up like hot cakes.
Major manufacturing companies and their supply chain partners do most things contrary to their customers and only make choices that contribute to their own wealth and prosperity. In order to be wealthier, they have to get more money from you almost any way they can.
“The manufacturing printer base, in my opinion is corrupt. Corrupt not in the dishonest way, or the crooked way but maybe in the shady way. It is true they have invested millions but they have also taken billions by harming their manufacturing base workers and their customers.” “I’m confident that they would argue that their foreign workers are better off now then they were before. It’s the two bowls of rice vs. only one bowl of rice economic theory that rich people use to explain their individual wealth. It’s the poor average worker being less poor as the printer and cartridge makers become very wealthy idea.” “The American consumer, the world consumer for that matter, went to the stores with their eyes wide open and bought the cheap printer and the expensive inkjet ink. The printer makers knew something that you could have never really known; having a printer is like having a child; they require a 24 hour a day, 7 day a week commitment for several years concerning food and ink, not to mention regular paper and even photo paper. Consumers have started to look at their printers from different angles. One big angle, how much does the ink cost and where can I buy some bargain.”
Joyce Dorothy Parker Ph.D.
Once you have something, like an inkjet printer, you inherited everything that came before it and everything that will come after it. To maintain your royal splendor of color you go to Wal-mart, Best buy and Target and scoop up inkjet ink cartridges by the tens of millions. Any when you buy the brand names of ink you are paying the absolute lofty price that they created for each of their customers. From top to bottom all the manufacturing companies do the same thing. Almost give you a cheap price printer and sell you an elevated retail priced inkjet ink cartridge.
Now, they have created your habits. Give you a cheap printer and sell you high priced inkjet cartridges. Customers, just like you, have stopped getting satisfaction from their home inkjet printers. You boss hates the LaserJet toner copier and printers at work, they cost more than you do. Everybody hates the high prices of inkjet ink cartridges, LaserJet toner print and copier cartridges, everybody includes you.

New Deal Ink & Toner Company understands that people want to save a great deal of money on their inkjet and LaserJet cartridges. We’ve created the economic relationship so you can do this very thing; our wholesale direct to the public warehouse is the new idea we call the new deal.
http://www.newdealink.com/
New Deal Ink and Toner Company
Mechanicsburg Pa

You can write us at newdealink@Live.com and we’ll send you our wholesale cartridge catalog. http://www.newdealink.com/

New Deal Ink and Toner Company
RETAIL STORE LOCATIONS
Web http://www.NewDealInk.Com
CENTRAL PENNSYLVANIA STORES
Email NewDealInk@Live.Com
Gregory Bodenhamer
Write to NewDealInk@Live.com we need independent inkjet and laser toner dealers and resellers in the following towns and cities for New Deal Ink and Toner Company You can quickly start your own home based business without any cash investment and join our other profitable stores. You can easily work from home or you own retail store. Improve your income and pay a lot less for inkjet laser cartridges at the same time. We offer the largest local inventories, the lowest inkjet prices. New Deal Ink & Toner Company Mechanicsburg Pa

17011 Camp Hill Pa 17025 Enola Pa 17043 Lemoyne Pa 17070 New Cumberland Pa 17093 Summerdale Pa 17319 Etters Pa 17339 Lewisberry Pa 17370 York Haven Pa 17008 Bowmansdale Pa 17011 Shiremanstown Pa 17027 Grantham Pa 17055 Mechanicsburg Pa 17050 Mechanicsburg Pa 17072 New Kingstown Pa 17007 Boiling Springs Pa 17013 Carlisle Pa 17015 Carlisle 17065 Mt Holly Sprints Pa 17081 Plainfield Pa 17266 Walnut Bottom Pa 17324 Gardners Pa 17337 Idaville Pa 17241 Newville Pa 17006 Blain Pa 17018 Dauphin Pa 17020 Duncannon Pa 17024 Elliotsburg Pa 17032 Halifax Pa 17037 Ickesburg Pa 17040 Landisburg Pa 17045 Liverpool Pa 17047 Loysville Pa 17053 Marysville Pa 17062 Millerstown Pa 17068 New Bloomfield Pa 17069 New Buffalo Pa 17074 Newport Pa 17090 Shermansdale Pa 17028 Grantville Pa 17033 Hershey Pa 17109 Progress Pa 17111 Swatara Pa 17112 Linglestown Pa 17019 Dillsburg Pa 17323 Franklintown Pa

Web http://www.NewDealInk.Com


Millers Newsstand (Authorized New Deal Ink & Toner Neighborhood Dealership) Alf and Peggy Miller 1 North Market Street Duncannon Pa Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership

Web http://www.NewDealInk.Com

Postal Connections (Authorized New Deal Ink & Toner Neighborhood Dealership) Steve and Tracy Ritter 5231 Simpson Ferry Road Mechanicsburg Pa 17050 Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership

Web http://www.NewDealInk.Com

NAS Computer Services (Authorized New Deal Ink & Toner Neighborhood Dealership) Brian & Angie 903 North River Road Halifax Pa 17032 Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
Web http://www.NewDealInk.Com

Hershey Computers Crown Computers (Authorized New Deal Ink & Toner Neighborhood Dealership) Mike Brown 48 West Caracas Ave Hershey Pennsylvania Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
Web http://www.NewDealInk.Com

E-Town Computers Crown Computers Elizabethtown Computers (Authorized New Deal Ink & Toner Neighborhood Dealership) 16 East High Street Elizabethtown Pennsylvania Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
Web http://www.NewDealInk.Com

Budget Printing Center John Winter (Authorized New Deal Ink & Toner Neighborhood Dealership) 4620 Carlisle Pike Mechanicsburg Pa 17050 Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
Web http://www.NewDealInk.Com

Middletown Saturdays Market Crown Computers (West Annex Building) (Authorized New Deal Ink & Toner Neighborhood Dealership) Crown Computers Middletown’s Saturdays Market Middletown Pennsylvania Flea Market Open Saturday Affordable ink toner Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
Web http://www.NewDealInk.Com

Millersburg Pharmacy, Inc. (Authorized New Deal Ink & Toner Neighborhood Dealership) 242 Market Street Millersburg Pennsylvania 17061 Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
Web http://www.NewDealInk.Com

Dal Hern Pharmacy (Authorized New Deal Ink & Toner Neighborhood Dealership) 4372 State Route 147 Herndon Pa 17830 Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
Web http://www.NewDealInk.Com

#02 (C8721) Black #02 (C8771) Cyan #02 (C8772) Magenta #02 (C8773) Yellow #02 (C8774) Lt. Cyan #02 (C8775) Lt. Mag #10 (C4841) Cyan #10 (C4842) Yellow #10 (C4843) Magenta #10 (C4844) Black #11 (C4836) Cyan #11 (C4837) Magenta #11 (C4838) Yellow #15 (C6615) Black #16 (C1816) Photo #17 (C6625) Color #19 (C6628) Black #20 (C6614) Black #21 (C9351) Black #22 (C9352) Color #23 (C1823) Color #25 (51625) Color #26 (51626) Black #27 (C8727) Black #28 (C8728) Color #29 (51629) Black #41 (51641) Color #45 (51645) Black #49 (51649) Color #56 (C6656) Black #57 (C6657) Color #58 (C6658) Photo #59 (C9359) Photo #74 (CB335) Black #74XL (CB336) Black #75 (CB337) Color #75XL (CB338) Color #78 (C6578) Color #88 (C9385) Black #88XL (C9391) Cyan #88XL (C9392) Mag #88XL (C9393) Yellow #88XL (C9396) Black #92 (C9362) Black #93 (C9361) Color #94 (C8765) Black #95 (C8766) Color #96 (C8767) Black #97 (C9363) Color #98 (C9364) Black #99 (C9369) Photo #100 (C9368) Photo #110 (CB304) Color
NewDealInk@Live.com We need independent inkjet and laser toner dealers and resellers in the following towns and cities for New Deal Ink and Toner Company You can quickly start your own home based business without any cash investment. Improve your income and pay a lot less for inkjet laser cartridges at the same time. We offer the largest local inventories, the lowest inkjet prices.


Web http://www.NewDealInk.Com


17011 Camp Hill Pa 17025 Enola Pa 17043 Lemoyne Pa 17070 New Cumberland Pa 17093 Summerdale Pa 17319 Etters Pa 17339 Lewisberry Pa 17370 York Haven Pa 17008 Bowmansdale Pa 17011 Shiremanstown Pa 17027 Grantham Pa 17055 Mechanicsburg Pa 17050 Mechanicsburg Pa 17072 New Kingstown Pa 17007 Boiling Springs Pa 17013 Carlisle Pa 17015 Carlisle 17065 Mt Holly Sprints Pa 17081 Plainfield Pa 17266 Walnut Bottom Pa 17324 Gardners Pa 17337 Idaville Pa 17241 Newville Pa 17006 Blain Pa 17018 Dauphin Pa 17020 Duncannon Pa 17024 Elliotsburg Pa 17032 Halifax Pa 17037 Ickesburg Pa 17040 Landisburg Pa 17045 Liverpool Pa 17047 Loysville Pa 17053 Marysville Pa 17062 Millerstown Pa 17068 New Bloomfield Pa 17069 New Buffalo Pa 17074 Newport Pa 17090 Shermansdale Pa 17028 Grantville Pa 17033 Hershey Pa 17109 Progress Pa 17111 Swatara Pa 17112 Linglestown Pa 17019 Dillsburg Pa 17323 Franklintown Pa


New Deal Ink and Toner Company NewDealInk.Com Mechanicsburg Pa Email NewDealInk@Live.com NewDealInk.Com

Web http://www.NewDealInk.Com

New Deal Ink and Toner Company Mechanicsburg Pa BUY YOUR CARTRIDGES DIRECT FROM THE FACTORY Gregory Bodenhamer

Millers Newsstand (Authorized New Deal Ink & Toner Neighborhood Dealership) Alf and Peggy Miller 1 North Market Street Duncannon Pa Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
Postal Connections (Authorized New Deal Ink & Toner Neighborhood Dealership) Steve and Tracy Ritter 5231 Simpson Ferry Road Mechanicsburg Pa 17050 Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
NAS Computer Services (Authorized New Deal Ink & Toner Neighborhood Dealership) Brian & Angie 903 North River Road Halifax Pa 17032 Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
Hershey Computers Crown Computers (Authorized New Deal Ink & Toner Neighborhood Dealership) Mike Brown 48 West Caracas Ave Hershey Pennsylvania Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
E-Town Computers Crown Computers Elizabethtown Computers (Authorized New Deal Ink & Toner Neighborhood Dealership) 16 East High Street Elizabethtown Pennsylvania Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
Budget Printing Center John Winter (Authorized New Deal Ink & Toner Neighborhood Dealership) 4620 Carlisle Pike Mechanicsburg Pa 17050 Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
Middletown Saturdays Market Crown Computers (West Annex Building) (Authorized New Deal Ink & Toner Neighborhood Dealership) Crown Computers Middletowns Saturdays Market Middletown Pennsylvania Flea Market Open Saturday Affordable ink toner Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
Millersburg Pharmacy, Inc. (Authorized New Deal Ink & Toner Neighborhood Dealership) 242 Market Street Millersburg Pennsylvania 17061 Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
Dal Hern Pharmacy (Authorized New Deal Ink & Toner Neighborhood Dealership) 4372 State Route 147 Herndon Pa 17830 Hewlett Packard Epson Canon Lexmark Brother Dell Inkjet Cartridges Laser Toner Cartridges Largest Inventory Lowest Price More Ink Less Money Authorized New Deal Ink Toner Company Pennsylvania Inkjet Printer Cartridge Dealership
#02 (C8721) Black #02 (C8771) Cyan #02 (C8772) Magenta #02 (C8773) Yellow #02 (C8774) Lt. Cyan #02 (C8775) Lt. Mag #10 (C4841) Cyan #10 (C4842) Yellow #10 (C4843) Magenta #10 (C4844) Black #11 (C4836) Cyan #11 (C4837) Magenta #11 (C4838) Yellow #15 (C6615) Black #16 (C1816) Photo #17 (C6625) Color #19 (C6628) Black #20 (C6614) Black #21 (C9351) Black #22 (C9352) Color #23 (C1823) Color #25 (51625) Color #26 (51626) Black #27 (C8727) Black #28 (C8728) Color #29 (51629) Black #41 (51641) Color #45 (51645) Black #49 (51649) Color #56 (C6656) Black #57 (C6657) Color #58 (C6658) Photo #59 (C9359) GPhoto #74 (CB335) Black #74XL (CB336) Black #75 (CB337) Color #75XL (CB338) Color #78 (C6578) Color #88 (C9385) Black #88XL (C9391) Cyan #88XL (C9392) Mag #88XL (C9393) Yellow #88XL (C9396) Black #92 (C9362) Black #93 (C9361) Color #94 (C8765) Black #95 (C8766) Color #96 (C8767) Black #97 (C9363) Color #98 (C9364) Black #99 (C9369) Photo #100 (C9368) GPhoto #110 (CB304) Color
NewDealInk@Live.com We need independent inkjet and laser toner dealers and resellers in the following towns and cities for New Deal Ink and Toner Company You can quickly start your own home based business without any cash investment. Improve your income and pay a lot less for inkjet laser cartridges at the same time. We offer the largest local inventories, the lowest inkjet prices.

17011 Camp Hill Pa 17025 Enola Pa 17043 Lemoyne Pa 17070 New Cumberland Pa 17093 Summerdale Pa 17319 Etters Pa 17339 Lewisberry Pa 17370 York Haven Pa 17008 Bowmansdale Pa 17011 Shiremanstown Pa 17027 Grantham Pa 17055 Mechanicsburg Pa 17050 Mechanicsburg Pa 17072 New Kingstown Pa 17007 Boiling Springs Pa 17013 Carlisle Pa 17015 Carlisle 17065 Mt Holly Sprints Pa 17081 Plainfield Pa 17266 Walnut Bottom Pa 17324 Gardners Pa 17337 Idaville Pa 17241 Newville Pa 17006 Blain Pa 17018 Dauphin Pa 17020 Duncannon Pa 17024 Elliotsburg Pa 17032 Halifax Pa 17037 Ickesburg Pa 17040 Landisburg Pa 17045 Liverpool Pa 17047 Loysville Pa 17053 Marysville Pa 17062 Millerstown Pa 17068 New Bloomfield Pa 17069 New Buffalo Pa 17074 Newport Pa 17090 Shermansdale Pa 17028 Grantville Pa 17033 Hershey Pa 17109 Progress Pa 17111 Swatara Pa 17112 Linglestown Pa 17019 Dillsburg Pa 17323 Franklintown Pa


New Deal Ink and Toner Company NewDealInk.Com Mechanicsburg Pa Email NewDealInk@Live.com NewDealInk.Com

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CLP500D5Y
CLP500D5C
CLP500D5M
CLP510D7BK
CLP510D5Y
CLP510D5C
CLP510D5M
CLPK600A
CLPY600A
CLPC600A
CLPM600A
CLPK660A
CLPY660A
CLPC660A
CLPM660A
…..

42127401
42127402
42127403
42127404
43459309
43459310
43459311
43459312
41963601
41963602
41963603
41963604
…..

TK-17
TK-18
TK-60
TK-70
TK-112

…..

Millers Newsstand Duncannon Pa Hewlett Packard In Stock Now New Deal Ink and Toner Company

NDIT
CARTRIDGE TONER HEWLETT PACKARD SELECTOR
New Deal Ink and Toner Company 275 Cumberland Parkway, # 157, Mechanicsburg Pa 17055
FreeInk@live.Com




HP DeskJet
HP DeskJet/DeskJet+/DeskWriter series/DeskWriter c 26
HP DeskJet 310/320/340/340c/ 33 25
HP DeskWriter 310/320 33 25
HP DeskJet 350c/19 49
HP DeskJet 400/400l/420c 26 25
HP DeskJet 500/510/520/ HP DeskWriter 520 26
HP DeskJet 500c/540/550c/560c 26 25
HP DeskWriter 540/550c/560c 26 25
HP DeskJet 600/ HP DeskWriter 600 29 49
HP DeskJet 610c/ 615c/ 640c/656c_ 20 49 16
HP DeskJet 660c/670c/ HP DeskWriter 660c/670c 29 49
HP DeskJet 690c series/695c 29 49 16
HP DeskJet 710c/720c/815c 45 23
HP DeskJet 810c 15 23
HP DeskJet 820cxi/850c/870cxi 45 41
HP DeskJet 816c/825c/840c/843c/845c 15 17
HP DeskJet 880c/890c/895cxi 45 23
HP DeskJet 916c/920c/940c/ HP Color Copier 310 15 78
HP DeskJet 930c/cm /950c/959c 45 78
HP DeskJet 960c/970cxi/980cxi/990cxi/cm /995c 45 78
HP DeskJet 1100c 45 41
HP DeskJet 1120c/1125c 45 23
HP DeskJet 1200c/ps 40
HP DeskJet 1180c/1220c/1220c/ps 45 78
HP DeskJet 1600c/cm 45 40
HP DeskJet 3320/3325/3420/3425 series 27 28
HP DeskJet 3520/3535/3550/3745 27 28
HP DeskJet 3645/3650/3845 27 28 58
HP DeskJet 3810/3816/3820/3822 series 15 78
HP DeskJet 450c/5550 series 56 57 58
HP DeskJet 5100/5600 series/5850 56 57 58
HP DeskJet 5740/5745 338 339 343 344 348
HP DeskJet 6122/6127 45 78
HP DeskJet 6520/6540/684 338 339 343 344 348 100
HP DeskJet 9300 series 45 78
HP DeskJet 9600 series 56 57 58
HP Photosmart 100/130/230 57
HP Photosmart 145/245 57 59
HP Photosmart 325/375 343 344 100
HP Photosmart 1000/1100/1115/1215/1218/1315 45 78
HP Photosmart 7150/7260/7345/7350/7450 56 57 58
HP Photosmart 7459/7550 56 57 58
HP Photosmart 7660/7755/7760/7762/7960 56 57 58 59
HP Photosmart 8150/8450 338 339 343 344 348 100
HP Officejet t45/t65/r45/r65 45 23
HP Officejet g55/g85/g95/k60/k80 45 78
HP Officejet LX/350c 26
HP Officejet 500/590/635 29 49
HP Officejet 700/710/725 29 49 16
HP Officejet Pro 1150c 45 41
HP Officejet Pro 1170c/1175c 45 23
HP Officejet 4105/4110 56 28 57
HP Officejet 4215/4219/4255; HP PSC 1310 series 27 56 28 57 58
HP Officejet 5110/v30/v40/v45 15 78
HP Officejet 5505/5510/5515; 5550 series 56 57
HP Officejet 6110 56 57 58
HP Officejet 6210 338 343 344 348
HP Officejet 7140xi/7130/7110 14
HP Officejet 7310/7410 338 339 343 344 348 100
HP Officejet 9110/20/30 11 10 11
HP Fax 925xi/1020 20
HP Fax 1220 45 78
HP PSC 500 15 23
HP PSC 750/950/Fax 1230 15 78
HP PSC 1100/1200 series 56 28 57
HP PSC 1210 series 27 56 28 57
HP PSC 1340/1350/1355 56 57 58
HP PSC 1610 338 343 344 348
HP PSC 2100/2200 series/HP Copier 410 56 57 58
HP PSC 2350/2355 338 343 344 348
HP PSC 2410/2510 56 57 58
HP PSC 2610/2710 338 339 343 344 348 100
HP Color Inkjet CP 1160 / HP Officejet d series 14 1
HP Color Inkjet CP 1700 / HP Business Inkjet 2600 11 10
HP Business Inkjet 1100 series 11 10
HP Business Inkjet 1200 series 11 10
HP Business Inkjet 2000c/cn 10
HP Business Inkjet 2200 series/2300 series 11 10 11
HP Business Inkjet 2500c/cm 10
HP Business Inkjet 3000 12 10 12
HP LaserJet 1000 w/1005 w C7115A
HP LaserJet 1010/1012/1015 series Q2612A
HP LaserJet 1100 series C4092A
HP LaserJet 1150 series Q2624A
HP LaserJet 1200/1220 series C7115A
HP LaserJet 1300 series Q2613A
HP LaserJet 2100 series C4096A
HP LaserJet 2200 series C4096A
HP LaserJet 2300 series Q2610A
HP LaserJet 3015/3020/3030 series Q2612A
HP LaserJet 3100/3150 series C3906A
HP LaserJet 3200 series C4092A
HP LaserJet 3300/3380 series C7115A
HP LaserJet 4000 series/4050 series C4127A
HP LaserJet 5l/6l C3906A
HP LaserJet 5p/5mp/6p/6mp C3903A
HP Color LaserJet 2550 Q3960A Q3971A Q3973A Q3972A

NDIT
CARTRIDGE TONER SELECTOR

We authorize factories in American, Canada and China to rebuild our cartridges. An inkjet cartridge that sells for $25.00 at Wal-mart we can sell for

Many people are looking for an income opportunity.
It’s a New Deal Ink and Toner Company Career Opportunity
Distribution Supervisor
Distribution Manager
Fulfillment Supervisor
Fulfillment Manager
Catalog Supervisor
Catalog Manager
Do you like people?
Many people are looking for some way to earn more income for their family.
Do you like taking walks in the sunshine?
My company needs good people to distribute 160,000 catalogs.
We’re hiring people right now and we’re hiring people all over the country. Our company is expanding and earning a profit. Our people are earning money, getting paid each week.
Are you interested in getting paid for what you love to do? You’ve found the right opportunity to earn a better living and enjoy life, more than you could ever know.
Many people, maybe just like you, are living in a neighborhood full of people you know, some you just wave at, that can make you richer.
Never forget, your neighbors are consumers just like you are. People earn money so they can spend money. Beyond food, clothing and shelter what do you spend your money on? Do you have a computer? Do you have a computer printer?
If you have a printer, you buy inkjet cartridges. If you have a printer, you’re my customer just like your neighbors, the ones you simply wave at in the morning.
New Deal Ink and Toner Company is Mechanicsburg Pa 17055 needs good quality people to simply hand out our new inkjet laser toner catalogs within your neighborhood. You see, every other house in your neighborhood has an inkjet printer and they’re spending a lot of money on ink for their printers.
Hello, my name is Gregory Bodenhamer and I’m looking for a certain amount of people with that certain kind of attitude. Do you enjoy people and wave at them driving down the road? Would you help someone carry some heavy box into their garage? Would you run down the street and capture that loose trash can lid for your neighbor, blowing in the wind? That kind of person!
I’m the founder of a company, a really different kind of company, maybe a new type of company that you could be a success. Success, even yours, is about helping other people. Success is not about you, it’s about you and others.
You have to help people get what they want so you can become a success. We help people buy their inkjet cartridges through people just like you.
I’ve attached a list of cities, towns and villages that my company is expanding within to reach more and more of our customers.
Every other home in your neighborhood buys my products.
Every business, big or small, buys a lot of my products.
My profession is to help people, work, earn better incomes, save money on what they purchase and make them happy again. It’s a responsibility of our company. We’re a people company.

New Deal Ink and Toner Company is a leading edge idea. Our customers become our dealers and our dealers find more and more customers who in turn become our dealers. We’re really a new deal within the inkjet and laser toner cartridge business. We authorize factories in the United States, more of our friends and neighbors to remanufacturer inkjet cartridges. You’ve heard the name Hewlett Packard, Epson, Canon, Kodak, Brother, Lexmark and there’s a lot more. These big companies make inkjet printers and their inkjet cartridges and laser toner cartridges.
Other big companies, national retailers like Wal-mart, Target, Office Max, Office Depot, Staples, Bj’s and many others sell brand new inkjet and toner cartridges to printer customers, just like your neighbors and they’re very, very expensive.
New Deal Ink and Toner Company Mechanicsburg Pa rebuilds or remanufacturers used or recycles cartridges and makes them brand new again. We authorize factories in American, Canada and China to rebuild our cartridges. An inkjet cartridge that sells for $25.00 at Wal-mart we can sell for $5.99 all day long, even in your neighborhood.
Dealers Wanted
Distribution Supervisors and Managers Wanted
NewDealInk@Live.com
You can simply hand out our inkjet cartridge wholesale catalog to your friends and family or maybe take a walk down your neighborhood and hand out a bunch of our catalogs, it’s your choice.
17011 Camp Hill Pa 17025 Enola Pa 17043 Lemoyne Pa 17070 New Cumberland Pa 17093 Summerdale Pa 17319 Etters Pa 17339 Lewisberry Pa 17370 York Haven Pa
17008 Bowmansdale Pa 17011 Shiremanstown Pa 17027 Grantham Pa 17055 Mechanicsburg Pa 17050 Mechanicsburg Pa 17072 New Kingstown Pa 17007 Boiling Springs Pa 17013 Carlisle Pa 17015 Carlisle 17065 Mt Holly Sprints Pa 17081 Plainfield Pa 17266 Walnut Bottom Pa
17324 Gardners Pa 17337 Idaville Pa 17241 Newville Pa 17006 Blain Pa 17018 Dauphin Pa 17020 Duncannon Pa 17024 Elliotsburg Pa 17032 Halifax Pa 17037 Ickesburg Pa 17040 Landisburg Pa 17045 Liverpool Pa 17047 Loysville Pa 17053 Marysville Pa 17062 Millerstown Pa 17068 New Bloomfield Pa 17069 New Buffalo Pa 17074 Newport Pa 17090 Shermansdale Pa 17028 Grantville Pa 17033 Hershey Pa 17109 Progress Pa 17111 Swatara Pa 17112 Linglestown Pa 17019 Dillsburg Pa 17323 Franklintown Pa

New Deal Ink and Toner Company
275 Cumberland Parkway, # 157
Mechanicsburg, Pa 17055
NewDealInk@Live.com

wholesale direct inkjet laserjet printer cartridges New Deal Ink and Toner Company Catalog Price Sheets Dealerships wanted pa va dc md ca az

HP02 CYAN $9.99
HP02 MAGENTA $9.99
HP02 YELLOW $9.99
HP02 LT CYAN $9.99
HP02 LT MAGENTA $9.99
HP02 BLACK $13.99
HP10 CYAN $12.99
HP10 MAGENTA $12.99
HP10 YELLOW $12.99
HP10 BLACK $16.99
HP11 CYAN $12.99
HP11 MAGENTA $12.99
HP11 YELLOW $12.99
HP11/10 BLACK $16.99
HP14 COLOR $24.99
HP14 BLACK $24.99
HP15 BLACK $9.99
HP17 COLOR $19.99
HP20 BLACK $19.99
HP21 BLACK $15.99
HP22 COLOR $17.99
HP23 COLOR $17.99
HP21 BLACK $15.99
HP22 COLOR $17.99
HP23 COLOR $17.99
HP25 COLOR $19.99
HP26 BLACK $16.99
HP27 BLACK $17.99
HP28 COLOR $19.99
HP29 BLACK $16.99
HP40 BLACK $19.99
HP40 CYAN $19.99
HP40 MAGENTA $19.99
HP40 YELLOW $19.99
HP41 COLOR $24.99
HP45 BLACK $7.99
HP49 COLOR $19.99
HP54 BLACK $17.99
HP56 BLACK $14.99
HP57 COLOR $16.99
HP58 PHOTO $17.99
HP60 BLACK $12.99
HP60XL BLACK $16.99
HP60 COLOR $15.99
HP60XL COLOR $19.99
HP74 BLACK $17.99
HP74XL BLACK $24.99
HP75 COLOR $18.99
HP75XL COLOR $24.99
HP78 COLOR $16.99
HP80 CYAN $74.99
HP80 MAGENTA $74.99
HP80 YELLOW $74.99
HP80 BLACK $69.99
HP81 BLACK $79.99
HP81 CYAN $99.99
HP81 MAGENTA $99.99
HP81 YELLOW $99.99
HP81 LT CYAN $94.95
HP81 LT MAGENTA $94.95
HP83 BLACK $129.99
HP83 CYAN $149.99
HP83 MAGENTA $149.99
HP83 YELLOW $149.99
HP83 LT CYAN $149.99
HP83 LT MAGENTA $149.99
HP88 BLACK $14.99
HP88XL BLACK $18.99
HP88XL CYAN $15.99
HP88XL MAGENTA $15.99
HP88XL YELLOW $15.99
HP92 BLACK $14.99
HP93 COLOR $16.99
HP94 BLACK $15.99
HP95 COLOR $16.99
HP96 L BLACK $15.99
HP97 L COLOR $16.99
HP98 BLACK $15.99
HP99 PHOTO $16.99
HP100 PHOTO $19.99
HP110 COLOR $19.99
HP901 BLACK $14.99
HP901XL BLACK $16.99
HP901 COLOR $19.99

If Your Zip Code is Listed You can get FREE INKJET PRINTER CARTRIDGES New Deal Ink and Toner Company owner Gregory Bodenhamer Fortune 100 founder

If Your Zip Code is Listed You can get FREE INKJET PRINTER CARTRIDGES New Deal Ink and Toner Company owner Gregory Bodenhamer Fortune 100 founder

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"42","15110","PA","DUQUESNE",79.852244,40.370449,8525,0.000717
"42","15112","PA","EAST PITTSBURGH",79.83889,40.403577,4145,0.000349
"42","15116","PA","GLENSHAW",79.964351,40.537492,16588,0.001396
"42","15120","PA","MUNHALL",79.904199,40.394171,21866,0.00184
"42","15122","PA","W MIFFLIN FIN",79.89429,40.366535,22805,0.001919
"42","15126","PA","IMPERIAL",80.264861,40.458384,3626,0.000305
"42","15129","PA","LIBRARY",80.001144,40.292199,11353,0.000956
"42","15131","PA","WHITE OAK",79.810519,40.341147,9410,0.000792
"42","15132","PA","MC KEESPORT",79.8452,40.341713,27694,0.002331
"42","15133","PA","MC KEESPORT",79.866759,40.332835,7385,0.000622
"42","15135","PA","BOSTON",79.812844,40.304412,5385,0.000453
"42","15136","PA","MC KEES ROCKS",80.087567,40.471742,25092,0.002112
"42","15137","PA","NORTH VERSAILLES",79.812427,40.376248,12237,0.00103
"42","15139","PA","OAKMONT",79.836865,40.519647,6961,0.000586
"42","15140","PA","PITCAIRN",79.776951,40.404787,4083,0.000344
"42","15142","PA","PRESTO",80.120922,40.384664,864,0.000073
"42","15143","PA","SEWICKLEY",80.157848,40.557031,15849,0.001334
"42","15144","PA","SPRINGDALE",79.784447,40.543999,4858,0.000409
"42","15145","PA","TURTLE CREEK",79.822046,40.41135,8157,0.000687
"42","15146","PA","MONROEVILLE",79.762279,40.429026,29228,0.00246
"42","15147","PA","VERONA",79.834535,40.492727,20843,0.001754
"42","15148","PA","WALL",79.803033,40.393416,3074,0.000259
"42","15201","PA","ARSENAL",79.952524,40.474536,15278,0.001286
"42","15202","PA","BELLEVUE",80.066966,40.501321,22168,0.001866
"42","15203","PA","CARSON",79.977556,40.425439,11012,0.000927
"42","15204","PA","CORLISS",80.061056,40.455569,10266,0.000864
"42","15205","PA","CRAFTON",80.073393,40.438045,24562,0.002067
"42","15206","PA","EAST LIBERTY",79.919267,40.468885,37220,0.003133
"42","15207","PA","HAZELWOOD",79.933935,40.401206,15095,0.00127
"42","15208","PA","HOMEWOOD",79.898474,40.454955,16136,0.001358
"42","15209","PA","MILLVALE",79.97401,40.49718,15034,0.001265
"42","15210","PA","MOUNT OLIVER",79.987405,40.408541,35727,0.003007
"42","15211","PA","MOUNT WASHINGTON",80.012156,40.42908,13333,0.001122
"42","15212","PA","ALLEGHENY",80.013128,40.468873,35280,0.002969
"42","15213","PA","OAKLAND",79.954428,40.44372,31142,0.002621
"42","15214","PA","OBSERVATORY",80.01393,40.481309,19981,0.001682
"42","15215","PA","ASPINWALL",79.917513,40.499225,12801,0.001077
"42","15216","PA","SOUTH HILLS",80.035727,40.399584,26700,0.002247
"42","15217","PA","SQUIRREL HILL",79.924973,40.431852,27450,0.00231
"42","15218","PA","SWISSVALE",79.887591,40.424468,16501,0.001389
"42","15219","PA","UPTOWN",79.977229,40.44539,18924,0.001593
"42","15220","PA","PARKWAY CENTER",80.051202,40.417405,19228,0.001618
"42","15221","PA","WILKINSBURG",79.870243,40.438352,39410,0.003317
"42","15222","PA","DOWNTOWN",80.000556,40.442111,1763,0.000148
"42","15223","PA","ETNA",79.95145,40.50428,7261,0.000611
"42","15224","PA","BLOOMFIELD",79.945445,40.464215,14742,0.001241
"42","15225","PA","NEVILLE ISLAND",80.137027,40.513819,1273,0.000107
"42","15226","PA","BROOKLINE",80.015759,40.394628,15607,0.001314
"42","15227","PA","BRENTWOOD",79.975816,40.37619,27563,0.00232
"42","15228","PA","MOUNT LEBANON",80.043186,40.371326,18660,0.00157
"42","15229","PA","WEST VIEW",80.035685,40.519321,15127,0.001273
"42","15232","PA","SHADYSIDE",79.932557,40.453598,10936,0.00092
"42","15233","PA","KILBUCK",80.029965,40.460425,5918,0.000498
"42","15234","PA","CASTLE SHANNON",80.017907,40.369424,14952,0.001258
"42","15235","PA","PENN HILLS",79.826892,40.4605,41997,0.003535
"42","15236","PA","CASTE VILLAGE",79.976894,40.345244,36047,0.003034
"42","15237","PA","MC KNIGHT",80.034939,40.552238,39733,0.003344
"42","15238","PA","BLAWNOX",79.877423,40.515077,10776,0.000907
"42","15239","PA","PLUM",79.734505,40.477693,20793,0.00175
"42","15241","PA","UPPER SAINT CLAI",80.07921,40.332174,20276,0.001706
"42","15243","PA","CEDARHURST",80.072425,40.373797,14242,0.001199
"42","15301","PA","WASHINGTON",80.255957,40.171687,48612,0.004091
"42","15310","PA","ALEPPO",80.457918,39.824647,656,0.000055
"42","15311","PA","AMITY",80.194865,40.061786,1458,0.000123
"42","15312","PA","AVELLA",80.456503,40.273386,3681,0.00031
"42","15313","PA","BEALLSVILLE",80.025056,40.064503,530,0.000045
"42","15314","PA","BENTLEYVILLE",80.006987,40.118702,2673,0.000225
"42","15317","PA","MC MURRAY",80.153153,40.270743,29555,0.002487
"42","15320","PA","CARMICHAELS",79.971007,39.882548,6702,0.000564
"42","15321","PA","CECIL",80.20437,40.322813,3257,0.000274
"42","15322","PA","CLARKSVILLE",80.012386,39.994064,3186,0.000268
"42","15323","PA","CLAYSVILLE",80.385904,40.137557,6836,0.000575
"42","15324","PA","COKEBURG",80.065152,40.100801,854,0.000072
"42","15327","PA","DILLINER",79.977135,39.755536,2407,0.000203
"42","15329","PA","PROSPERITY",80.261257,40.0224,1633,0.000137
"42","15330","PA","EIGHTY FOUR",80.062695,40.186821,5021,0.000423
"42","15331","PA","ELLSWORTH",80.020364,40.107321,1040,0.000088
"42","15332","PA","FINLEYVILLE",79.97531,40.259301,8838,0.000744
"42","15333","PA","FREDERICKTOWN",80.030937,40.023749,770,0.000065
"42","15337","PA","GRAYSVILLE",80.395223,39.909165,468,0.000039
"42","15338","PA","GREENSBORO",79.93992,39.804482,2164,0.000182
"42","15340","PA","HICKORY",80.302508,40.292511,2064,0.000174
"42","15341","PA","HOLBROOK",80.338455,39.848878,1247,0.000105
"42","15342","PA","HOUSTON",80.220937,40.242492,6060,0.00051
"42","15344","PA","JEFFERSON",80.050286,39.933391,2154,0.000181
"42","15345","PA","MARIANNA",80.114506,40.033067,2695,0.000227
"42","15346","PA","MATHER",80.085353,39.945226,2856,0.00024
"42","15349","PA","DAVISTOWN",80.096763,39.744289,1719,0.000145
"42","15352","PA","NEW FREEPORT",80.454228,39.750728,833,0.00007
"42","15353","PA","NINEVEH",80.312809,39.974328,884,0.000074
"42","15357","PA","RICES LANDING",79.985701,39.943993,2095,0.000176
"42","15359","PA","ROGERSVILLE",80.283665,39.900515,313,0.000026
"42","15360","PA","SCENERY HILL",80.091414,40.099378,2027,0.000171
"42","15362","PA","SPRAGGS",80.262186,39.761038,1682,0.000142
"42","15363","PA","STRABANE",80.146156,40.216914,2386,0.000201
"42","15364","PA","SYCAMORE",80.228199,39.95273,395,0.000033
"42","15367","PA","VENETIA",80.059849,40.275451,3568,0.0003
"42","15370","PA","WAYNESBURG",80.179524,39.891691,11246,0.000947
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"42","15377","PA","WEST FINLEY",80.440806,39.991397,1313,0.000111
"42","15380","PA","WIND RIDGE",80.464665,39.897106,554,0.000047
"42","15401","PA","UNIONTOWN",79.728216,39.889733,34582,0.002911
"42","15410","PA","ADAH",79.890827,39.883101,596,0.00005
"42","15411","PA","ADDISON",79.319334,39.761195,1158,0.000097
"42","15412","PA","ALLENPORT",79.854194,40.089845,665,0.000056

put your eggs in Greg's basket and join the growing New Deal Ink and Toner company franchise..

New Deal Ink & Toner Company
Mechanicsburg Pa 17055 NewWay@Live.com
Importer Distributor Wholesaler
Inkjet Ink Cartridges and Toner Cartridges for All MAJOR deskjet and business printers Hp, Epson, Canon, Lexmark, Dell, Panasonic, Samsung, Brother and more.
Dealers Wanted
Resellers Wanted
Dealerships Wanted
Ebay Auction Operators Wanted
The New Deal Ink & Toner Company, President, Gregory Bodenhamer annonunces the opening of the most unique wholesale warehouse in the United States. Hp, Epson, Canon, Lexmark, Dell, Panasonic, Samsung, Brother and other major printer inkjet ink cartridges, genuine factory compatibles are now available to the general public.
The New Deal Ink & Toner Company can be contacted at NewWay@Live.com and offers the general public, small business owners, the opportunity to save money on every cartridge.
At the present time, New Deal Ink & Toner has immediate openings for retail reseller dealerships to expand the company. No inventory investment is required. No experience is required and No cash is required. Your dealership is a great way to earn extra money or a large life-style living by selling wholesale inkjet ink cartridges.

The New Deal Ink & Toner Company, President, Gregory Bodenhamer annonunces the opening of the most unique printer inkjet ink toner cartridge wholesale warehouse in the United States. Genuine Compatible Inkjet Ink Cartridges and Toner Cartridges are available now. By the Way, every cartridge is guaranteed compatible and guaranteed to work perfectly or you get your money back.
“The brand name inkjet ink cartridges, simply cost way too much” stated Gregory Bodenhamer during his recent presentation. “The major inkjet ink cartridge brands Hp, Epson, Canon, Lexmark, Dell, Panasonic, Samsung and Brother have wonderful printers but the inkjet ink price is way out of control.”
“All you have to do is go to your favorite big box store” “Check out the prices at Best Buy, Target, Office Max, Office Depot, Staples and even Walmart and hold on to your wallet.” “People, good people, that don’t know any better are paying $30.00 for a inkjet ink cartridge at Walmart (most often the lowest price) that we sell for less than $10.00.”
“We have a simple marketing plan” “Our dealerships are your friends and neighbors and the New Deal Ink & Toner Company controls the selling price” “We’re looking for authorized limited dealerships right now” Write us at NewWay@Live.com “Regular folks are going to sell our inkjet ink cartridges and we’re going to make friends around America”

“If you’re unemployed, write me today” “The wife that wants to make ends meet can save a fortune on ink cartridges and even become a dealer”
The New Deal Ink & Toner Company, Mechanicsburg, Pa 17055, Importer Wholesaler Manufacturing Representative Warehouse Distributor has immediate dealerships available.
“If you have a home zip code and two legs you have a business”
NewWay@Live.com

Start Your Own Limited Inkjet Ink Dealership
This is a business opportunity without risk.
The New Deal Ink & Toner Company, President Gregory Bodenhamer, will work with you to set up your very own limited dealership, without any complicated contracts, no small print, no inventory and no hassles. You can quickly start selling New Deal Ink & Toner ink cartridges to your friends, family and local businesses.
You can quickly become a success. Simply write NewWay@Live.com
The New Deal Ink & Toner Company has brought together Inkjet Ink Cartridge manufacturers, distributors, wholesalers, importers, refillers, remanufacturers from all over the United States and the world to offer the most unique inkjet ink cartridge business in the United States.
The New Deal Ink & Toner inkjet ink cartridges retail prices start at $1.99 each and they’re guaranteed compatible with all major brand printers like Hp, Epson, Canon, Lexmark, Dell, Panasonic, Samsung and Brother.
The New Deal Ink & Toner Company, Mechanicsburg, Pa 17055, NewWay@Live.com has a very direct mission; to sell compatible inkjet ink cartridges to the general public with guaranteed satisfaction at the lowest price, without question.
Ask the next ten people you meet today, do you have a computer printer?
When you become convinced that people you know all buy inkjet ink cartridges and pay way too much, send New Deal Ink & Toner Company a note concerning being our limited dealership.
NewWay@Live.com

there is a magic that you can almost touch when New Deal Ink and Toner explains the wealth

Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes

Business takes place in a highly competitive, volatile environment, so it is important to understand the competition. Questions like these can help:
• Who are your five nearest direct competitors?
• Who are your indirect competitors?
• Is their business growing, steady, or declining?
• What can you learn from their operations or advertising?
• What are their strengths and weaknesses?
• How does their product or service differ from yours?

Start a file on each of your competitors; include advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions, and offer sales. Study the copy used in the advertising and promotional materials and their sales strategies.

What to Address in Your Competitor Analysis
• Names of competitors: List all of your current competitors and research any that might enter the market during the next year.
• Summary of each competitor's products: This should include location, quality, advertising, staff, distribution methods, promotional strategies, customer service, etc.
• Competitors' strengths and weaknesses: List their strengths and weaknesses from the customer's viewpoint. State how you will capitalize on their weaknesses and meet the challenges represented by their strengths.
• Competitors' strategies and objectives: This information might be easily obtained by getting a copy of their annual report. It might take the analysis of many information sources to understand competitors' strategies and objectives.
• Strength of the market: Is the market for your product growing sufficiently so there are enough customers for all players?
• Inkjet and LaserJet printer’s cartridges, consumables and related products now wholesale
• Authorized Business Opportunity – Limited – No Investment, Inventory Required
• New Deal Ink & Toner Company Mechanicsburg Pa 17055
• Mechanicsburg – Harrisburg – Camp hill – Dillsburg – Chambersburg – Shippensburg – Gettysburg Pa Pennsylvania Wholesale Inkjet LaserJet Printer Cartridge Warehouse Opens
• “Inkjet Ink Cartridges, Laser LaserJet Toner Cartridges Wholesale Warehouse and Distribution to the General Public are now available and the retail prices start at $.99 cents” states New Deal Ink Toner Company representative. “You can start your own business or become our customer” “We’ve come up with the grand plan for inkjet laserjet cartridge customers at all levels of the market place” “Your Church or School, Your Business or Friends can purchase inkjet and LaserJet printer cartridges at the wholesale prices at lower” “Our New Deal Ink & Toner Customers can buy an inkjet printer cartridge for their brand name printers for as little as $.99 cents that may cost twenty dollars at the big box stores” “It’s not magic states Sally Nelson “it’s a matter of controlling the distribution supply chain all the way to the end user customer” “We buy direct from manufacturers and sell direct to consumers” “We even have the planning in place to offer free samples of our New Deal Ink & Toner Company inkjet printer ink cartridges, we know that thousands will be given away free”
• “When people try our inkjet ink printer cartridges, at times for free, they will always purchase their ink from us” Sally is confident as she holds up a genuine compatible inkjet and LaserJet printer cartridge. “This laser toner cartridge sells for over a hundred dollars at your local discount stores and we’re going to sell it for about thirty nine dollars” “Your college student can print their school papers again as this HP inkjet cartridge sells for almost thirty dollars at your local big box store and we’re going to sell it for less than eight dollars” “You can purchase some sets of inkjet cartridges, two blacks, one cyan, magenta and yellow for just about any type of big name brand printer for about twenty dollars” “These are not special prices they are our day to day prices for your home computer printer, your printers at work, at the doctors office or anywhere a printer might be eating up your money”
• The New Deal Ink & Toner Company, Mechanicsburg Pa NewWay@Live.com has received the financial support and endowment backing to establish direct Inkjet LaserJet ink toner cartridge sales to state, regional and local institutions, with thanks to the contributions of others, now includes the general public consumer, states Gregory Bodenhamer, President and Chief operating manager of New Deal Ink & Toner Company. “We have a complex plan made simple to the public” “We will guarantee the quality, printer compatibility and satisfaction of every printer cartridge we sell and save each consumer a small fortune” “Many retail chains like Wal-Mart, Office Depot, Staples, Office Max, Best Buy, Target and hundreds of others charge people way too much for inkjet and laser cartridges”
•
• “There is a better way for people to buy ink” “We call it the New Deal Ink & Toner Company and we’re easy to contact at NewWay@Live.com” “We’ll send you our wholesale inkjet laser catalog and wholesale order forms” “We even have $5.00 off coupons being mailed which makes many of our inkjet ink cartridges free of any charges” “You can only buy authorized New Deal Ink & Toner Company Cartridges at local authorized dealerships or from neighborhood sales agents” “Our plan is to hire hundreds of people and sell millions of inkjet and laser printer cartridges at the wholesale price” “The warehouses are full in California, Arizona, Tennessee and New York so we’re ready to build the business in central Pennsylvania”
• New Deal Ink & Toner Company will offer deep discounting of Hewlett Packard, Epson, Canon, Lexmark, Dell, Panasonic, Samsung and Brother Inkjet ink cartridges, LaserJet cartridges and printer consumables and related products for the very first time in central Pennsylvania.
• If you’re looking for full time or part time income you may contact New Deal Ink Toner Company at StrategicMoney@Live.com and start earning real money selling real ink to local businesses, friends and family. No investment is required and everything is provided for you. The company plans to hire hundreds of people across the country.
• If you are now unemployed and just need a little help, you may contact the warehouse at EasyEarthEnterprise@Live.com and the company will send you $5.00 off coupons while supplies last.
• If you would like to request the wholesale catalog send your request to NewWay@Live.com and the New Deal Ink & Toner Company Mechanicsburg Pa 17055 will send you the catalog and wholesale order forms at no cost to you.
•
•
•

Ideas for Gathering Competitive Information
• Internet: The Internet is a powerful tool for finding information on a variety of topics.
• Personal visits: If possible, visit your competitors' locations. Observe how employees interact with customers. What do their premises look like? How are their products displayed and priced?
• Talk to customers: Your sales staff is in regular contact with customers and prospects, as is your competition. Learn what your customers and prospects are saying about your competitors.
• Competitors' ads: Analyze competitors' ads to learn about their target audience, market position, product features, benefits, prices, etc.
• Speeches or presentations: Attend speeches or presentations made by representatives of your competitors.
• Trade show displays: View your competitor's display from a potential customer's point of view. What does their display say about the company?Observing which specific trade shows or industry events competitors attend provides information on their marketing strategy and target market.
• Written sources: Use general business publications, marketing and advertising publications, local newspapers and business journals, industry and trade association publications, industry research and surveys, and computer databases (available at many public libraries).

Maintaining your momentum means looking forward even as you focus on the present. Forecasting and planning are critical to your continued success.
Inkjet and LaserJet printer’s cartridges, consumables and related products now wholesale
Authorized Business Opportunity – Limited – No Investment, Inventory Required
New Deal Ink & Toner Company Mechanicsburg Pa 17055
Mechanicsburg – Harrisburg – Camp hill – Dillsburg – Chambersburg – Shippensburg – Gettysburg Pa Pennsylvania Wholesale Inkjet LaserJet Printer Cartridge Warehouse Opens
“Inkjet Ink Cartridges, Laser LaserJet Toner Cartridges Wholesale Warehouse and Distribution to the General Public are now available and the retail prices start at $.99 cents” states New Deal Ink Toner Company representative. “You can start your own business or become our customer” “We’ve come up with the grand plan for inkjet laserjet cartridge customers at all levels of the market place” “Your Church or School, Your Business or Friends can purchase inkjet and LaserJet printer cartridges at the wholesale prices at lower” “Our New Deal Ink & Toner Customers can buy an inkjet printer cartridge for their brand name printers for as little as $.99 cents that may cost twenty dollars at the big box stores” “It’s not magic states Sally Nelson “it’s a matter of controlling the distribution supply chain all the way to the end user customer” “We buy direct from manufacturers and sell direct to consumers” “We even have the planning in place to offer free samples of our New Deal Ink & Toner Company inkjet printer ink cartridges, we know that thousands will be given away free”
“When people try our inkjet ink printer cartridges, at times for free, they will always purchase their ink from us” Sally is confident as she holds up a genuine compatible inkjet and LaserJet printer cartridge. “This laser toner cartridge sells for over a hundred dollars at your local discount stores and we’re going to sell it for about thirty nine dollars” “Your college student can print their school papers again as this HP inkjet cartridge sells for almost thirty dollars at your local big box store and we’re going to sell it for less than eight dollars” “You can purchase some sets of inkjet cartridges, two blacks, one cyan, magenta and yellow for just about any type of big name brand printer for about twenty dollars” “These are not special prices they are our day to day prices for your home computer printer, your printers at work, at the doctors office or anywhere a printer might be eating up your money”
The New Deal Ink & Toner Company, Mechanicsburg Pa NewWay@Live.com has received the financial support and endowment backing to establish direct Inkjet LaserJet ink toner cartridge sales to state, regional and local institutions, with thanks to the contributions of others, now includes the general public consumer, states Gregory Bodenhamer, President and Chief operating manager of New Deal Ink & Toner Company. “We have a complex plan made simple to the public” “We will guarantee the quality, printer compatibility and satisfaction of every printer cartridge we sell and save each consumer a small fortune” “Many retail chains like Wal-Mart, Office Depot, Staples, Office Max, Best Buy, Target and hundreds of others charge people way too much for inkjet and laser cartridges”

“There is a better way for people to buy ink” “We call it the New Deal Ink & Toner Company and we’re easy to contact at NewWay@Live.com” “We’ll send you our wholesale inkjet laser catalog and wholesale order forms” “We even have $5.00 off coupons being mailed which makes many of our inkjet ink cartridges free of any charges” “You can only buy authorized New Deal Ink & Toner Company Cartridges at local authorized dealerships or from neighborhood sales agents” “Our plan is to hire hundreds of people and sell millions of inkjet and laser printer cartridges at the wholesale price” “The warehouses are full in California, Arizona, Tennessee and New York so we’re ready to build the business in central Pennsylvania”
New Deal Ink & Toner Company will offer deep discounting of Hewlett Packard, Epson, Canon, Lexmark, Dell, Panasonic, Samsung and Brother Inkjet ink cartridges, LaserJet cartridges and printer consumables and related products for the very first time in central Pennsylvania.
If you’re looking for full time or part time income you may contact New Deal Ink Toner Company at StrategicMoney@Live.com and start earning real money selling real ink to local businesses, friends and family. No investment is required and everything is provided for you. The company plans to hire hundreds of people across the country.
If you are now unemployed and just need a little help, you may contact the warehouse at EasyEarthEnterprise@Live.com and the company will send you $5.00 off coupons while supplies last.
If you would like to request the wholesale catalog send your request to NewWay@Live.com and the New Deal Ink & Toner Company Mechanicsburg Pa 17055 will send you the catalog and wholesale order forms at no cost to you.




Advertising Primer
At this very moment, there must be at least nine other companies competing for your customers. Some are in your line of business, while others may be in an entirely different industry. All are trying to convince your customers to buy their goods or services instead of yours.

How can you win sales in this competitive environment? One way is with advertising. To understand how advertising works and how to obtain the best results, begin by refreshing your knowledge of the marketing basics.
• Take another look at the marketing texts on your bookshelf, library, or bookstore - standards such as the Guerrilla Marketing series and others listed in the Resource Directory on page 77 are helpful. Review the fundamentals of targeting a buyer segment and marketing strategically to that particular niche.
• Determine who your existing customers are, and define the target market you want to reach.
• Know what you're truly selling, which is probably not only your product or service, but also an intangible such as status, self-enhancement, or peace of mind. These have been called the secret motivators of sales. Once you determine the intangible benefits of your product or service, you'll have a clearer sense of who else offers that intangible and what advertising approach and image you need in order to compete successfully.

Taking into account target market, sales message, images, and competitive environment, determine your underlying objectives in running an advertising campaign - objectives such as expanding the wholesale side of your business or developing a more affluent clientele.

Equally important, establish a realistic advertising budget. By rule of thumb, it should amount to three to five percent of your annual revenues, although you'll need to consider adjusting up or down depending on the extent and spending levels of your competition. This budget should cover any community sponsorships you may provide, as well as your advertising in newspapers, magazines, Yellow Pages, newsletters, on radio and television, by direct mail, and any other promotional avenues you choose.

Think Like a Buyer
If you're like most small businesses, you receive frequent calls and visits from advertising representatives, all with convincing stories. It can be confusing to try to compare and weigh the advantages they cite. To decide if a particular advertising option is right for you, think the way a buyer does.

Think like a buyer to assess which media connect you with the greatest concentration of people you're trying to reach. Examine not only demographics and geographic areas, but also programming or editorial style. Is your target market likely to watch this TV channel, listen to this radio station, or read this magazine or newspaper? Are they likely to trust and respond to the advertising they find there? Does the medium or publication cover the geographic area where your likely customers are located, without including so broad a region that you're paying mostly for exposure you don't need? Take the time to watch, listen, and read for yourself. Know your media firsthand, and get a feel for who their audiences are.

Likewise, think like a buyer to figure out what would make people buy from you, rather than from companies selling either the same products and services or different ones that provide the same psychological benefits. In short, arrive at what's called your "Unique Selling Proposition," or U.S.P. - the unique or special benefit to customers that sets you apart from the competition. Your U.S.P. tells people the specific advantage they receive if they buy from you, so instead of saying you have the largest inventory in the country, put it in customers' terms: they get the unbeatable convenience of 500 models to choose from and next-day delivery. That's your U.S.P.

Six Essentials of a Successful Ad Program

Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes


If you are new to advertising or if you're using media or publications you haven't tried before, it's important to assign your ads to outside specialists rather than try to create them yourself. These specialists may be the creative group at an advertising agency, a freelance writer and designer, or the ad department of the newspaper, magazine, TV channel, or radio station where you plan to advertise. Such people are experienced in translating information about a product or service, target market, U.S.P., and goals into advertising that suits each medium and conveys an effective image and sales message.Moreover, it's extremely helpful to work with and learn from specialists for several years before you consider doing advertising in-house.

Whether you work with specialists or create advertising on your own, here are six guidelines to follow in developing an ad program:
• Do your homework - start compiling your own ad file. Collect ads you like as well as competitors' ads to give you ideas. Read books on advertising; include anthologies of the best ads of the year and how-to's by advertising greats.
• "Sell the sizzle, not the steak." The old rule about selling products based on the benefits and excitement they provide has proved true time and time again, so focus on your U.S.P. and on those intangibles that motivate human behavior and generate sales. This rule does not apply to Yellow Pages ads, which do sell steak, but it remains the essence of all other advertising you do.
• Stick to your own image and personality; stay with the basics of who you are. Make sure that the personality and image projected in your advertising ring true.
• Work as a team with your ad rep or ad agency. The best advertising results from a synergy of your expertise in your business and your ad specialists' expertise in advertising. Carefully explain your product, market, and goals, and let the ad people go from there to develop their ideas. Advertising is a give-and-take process, and both sides need to communicate and work together without dictating until the outcome feels right.
• Give each advertising medium you choose a fair test. Advertising rarely brings sales overnight. Run your ad at least five times - or at least two months in weekly publications - to test the market properly. Often, consumers need to get used to seeing your ad before they'll act on it. Results take time.
• Don't overlook current customers. Nobody sells you better than a satisfied customer, so in your efforts to gain sales from new prospects, remember that you can build sales equally well through customer referrals and repeat purchases of existing clientele. Maintain a mailing list and, at your earliest opportunity, start producing sale notices, newsletters, catalogs, or other goodwill and sales-generating materials for current customers. Some of these items lend themselves to a direct mail campaign targeted at new prospects as well.

What's In an Ad?
Print ads generally have four written parts - headline, support copy, call to action, and company name - plus a visual. Visuals are usually more important than copies; they're more effective in attracting readers' attention and can instantly present your product or service in a dramatic and motivating way. Unless you're commissioning your own original artwork or photography, the visuals you'll use will probably be either drawings and photographs from your suppliers or non-copyrighted artwork (clip art) found in clip art books and scrap art computer programs. Choose the strongest visual among them - the one that best draws the eye and explains what you're selling - and move on to copies.

The most prominent piece of copy, your headline, must not only work with your visual, amplifying its meaning, but also attract attention with a word, phrase, or sentence announcing a benefit that appeals to your target market. One expert wrote that a headline is that final, mind-changing, sales-clinching comment you'd make when leaving the office of a prospect who, until then, had responded with nothing but negatives. Others point to the enduring effectiveness of the standard headlines "Sale," "Free," and "Buy now and save." Collect ideas that are right for you from your salespeople, the ads in your file, and advertising books. Remember, it is not so much the words, but the ideas they express that sell; determine your message, then find words to convey it.

Below the headline, support copy explains the headline premise and adds secondary benefits and any assurance readers might need to dispel suspicions raised by the headline, such as the assurance of "same great quality" when you're offering a "new low price." Following this copy, a sign-off is a call to action urging the reader to respond ("Call for an appointment today," or "Remember, sale ends March 21").

Your company name, traditionally at the bottom of the ad, should include your address and phone number. Make your phone number larger to help stimulate response by phone. Add a cross street to your address (e.g., "5730 Sheridan, at La Monte") if you're a new business or if, for other reasons, people might have difficulty finding you.

The next step is to combine all these visual and copy elements into an eye-catching, easy-to-read ad formatted to the dimensions stipulated by the publication. It's best to study the ads in that publication in advance and consider what your ad might look like in order to stand out on the page. Experiment with different layout ideas rendered in thumbnail sketches, then fine-tune your ad to fit the layout you prefer. Obviously, it's highly advisable, if not imperative, that when you're doing ads in-house, the person composing your ad has design experience. Not only is skill required to make an ad look right, but the quality of your ad must compete favorably with others appearing in the publication.

It's also a good idea to prepare your ad well ahead of the deadline. This way, you can put it aside for a few days and then review it with a fresh perspective while there's still time to make revisions.

As a final check, lay your ad on a page of the publication where it will appear; make sure it stands out from the articles and other ads on the page.


Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes


Avoid These Pitfalls
Perhaps the greatest obstacle to good advertising is excess. Ads can end up so crammed with ideas and features that they appear dense and uninviting. If over-designed, they can be more artistic than motivational, obscuring the sales message. If over-written, they can become too subtle or cute. Certainly, some of the best ads ever created are clever and visually arresting, but good ads must also sell.

Similarly, selling points may over-promise. Use "largest," "best," and other superlatives only if you can back them up. Avoid any claim that could be construed as deceptive.

In addition, make sure the overall tone of your ad is upbeat and appealing. Emphasize the solutions you provide, not the problems you address. Get outside opinions on your new advertising concepts to be certain they carry the personality and message you intend.

Tracking Your Results
Establish a method to determine how customers found you and keep track of the results. Some companies routinely ask "How did you hear about us?" of every new customer who phones or visits. Others have a "Referred by" box on each invoice.

Whatever system you use, unless you've done a coupon promotion and can simply count the number of coupons redeemed, tracking is the only way you can assess how effectively your advertising is working.

Tracking tells you which ads or media bring inquiries and which bring sales - a key distinction. If you track by invoice, you can also determine how much revenue each ad dollar is producing.

Most important, tracking helps you decide how to readjust your advertising program periodically to make your budget work its hardest. You'll know when to discontinue certain media and publications and when to pump more money into others. You'll be able to see which Yellow Pages directories and headings pull hardest for you, and you'll know when results are dropping off from previously good sources, signaling that it's time to give them a rest.

In the end, advertising is a trial-and-error process. You may need to spend several years trying out various advertising options and assessing results to know which target markets and media mix work best for you.

How to Create an Effective Yellow Pages Ad
Yellow Pages ads resemble no other kind of advertising. They're not aimed at motivating consumers to buy a product, but rather convincing them to buy a desired product from a particular company. As companies attract business by showing they've got whatever consumers may want, Yellow Pages ads also tend to be full of brand names and information.

The first thing your ad must do is get itself read. Here, your success depends partially on which Yellow Pages directory (or directories) you choose to place your ad. The bottom line is to get the greatest amount of exposure, so compare competing directories on the basis of their usage figures - not distribution figures, but the number of actual consumer uses per year. If you then divide directories' uses-per-year figures by their Advertising Primer
At this very moment, there must be at least nine other companies competing for your customers. Some are in your line of business, while others may be in an entirely different industry. All are trying to convince your customers to buy their goods or services instead of yours.

How can you win sales in this competitive environment? One way is with advertising. To understand how advertising works and how to obtain the best results, begin by refreshing your knowledge of the marketing basics.
• Take another look at the marketing texts on your bookshelf, library, or bookstore - standards such as the Guerrilla Marketing series and others listed in the Resource Directory on page 77 are helpful. Review the fundamentals of targeting a buyer segment and marketing strategically to that particular niche.
• Determine who your existing customers are, and define the target market you want to reach.
• Know what you're truly selling, which is probably not only your product or service, but also an intangible such as status, self-enhancement, or peace of mind. These have been called the secret motivators of sales. Once you determine the intangible benefits of your product or service, you'll have a clearer sense of who else offers that intangible and what advertising approach and image you need in order to compete successfully.

Taking into account target market, sales message, images, and competitive environment, determine your underlying objectives in running an advertising campaign - objectives such as expanding the wholesale side of your business or developing a more affluent clientele.

Equally important, establish a realistic advertising budget. By rule of thumb, it should amount to three to five percent of your annual revenues, although you'll need to consider adjusting up or down depending on the extent and spending levels of your competition. This budget should cover any community sponsorships you may provide, as well as your advertising in newspapers, magazines, Yellow Pages, newsletters, on radio and television, by direct mail, and any other promotional avenues you choose.

Think Like a Buyer
If you're like most small businesses, you receive frequent calls and visits from advertising representatives, all with convincing stories. It can be confusing to try to compare and weigh the advantages they cite. To decide if a particular advertising option is right for you, think the way a buyer does.

Think like a buyer to assess which media connect you with the greatest concentration of people you're trying to reach. Examine not only demographics and geographic areas, but also programming or editorial style. Is your target market likely to watch this TV channel, listen to this radio station, or read this magazine or newspaper? Are they likely to trust and respond to the advertising they find there? Does the medium or publication cover the geographic area where your likely customers are located, without including so broad a region that you're paying mostly for exposure you don't need? Take the time to watch, listen, and read for yourself. Know your media firsthand, and get a feel for who their audiences are.

Likewise, think like a buyer to figure out what would make people buy from you, rather than from companies selling either the same products and services or different ones that provide the same psychological benefits. In short, arrive at what's called your "Unique Selling Proposition," or U.S.P. - the unique or special benefit to customers that sets you apart from the competition. Your U.S.P. tells people the specific advantage they receive if they buy from you, so instead of saying you have the largest inventory in the country, put it in customers' terms: they get the unbeatable convenience of 500 models to choose from and next-day delivery. That's your U.S.P.


Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes


Six Essentials of a Successful Ad Program
If you are new to advertising or if you're using media or publications you haven't tried before, it's important to assign your ads to outside specialists rather than try to create them yourself. These specialists may be the creative group at an advertising agency, a freelance writer and designer, or the ad department of the newspaper, magazine, TV channel, or radio station where you plan to advertise. Such people are experienced in translating information about a product or service, target market, U.S.P., and goals into advertising that suits each medium and conveys an effective image and sales message.Moreover, it's extremely helpful to work with and learn from specialists for several years before you consider doing advertising in-house.

Whether you work with specialists or create advertising on your own, here are six guidelines to follow in developing an ad program:
• Do your homework - start compiling your own ad file. Collect ads you like as well as competitors' ads to give you ideas. Read books on advertising; include anthologies of the best ads of the year and how-to's by advertising greats.
• "Sell the sizzle, not the steak." The old rule about selling products based on the benefits and excitement they provide has proved true time and time again, so focus on your U.S.P. and on those intangibles that motivate human behavior and generate sales. This rule does not apply to Yellow Pages ads, which do sell steak, but it remains the essence of all other advertising you do.
• Stick to your own image and personality; stay with the basics of who you are. Make sure that the personality and image projected in your advertising ring true.
• Work as a team with your ad rep or ad agency. The best advertising results from a synergy of your expertise in your business and your ad specialists' expertise in advertising. Carefully explain your product, market, and goals, and let the ad people go from there to develop their ideas. Advertising is a give-and-take process, and both sides need to communicate and work together without dictating until the outcome feels right.
• Give each advertising medium you choose a fair test. Advertising rarely brings sales overnight. Run your ad at least five times - or at least two months in weekly publications - to test the market properly. Often, consumers need to get used to seeing your ad before they'll act on it. Results take time.
• Don't overlook current customers. Nobody sells you better than a satisfied customer, so in your efforts to gain sales from new prospects, remember that you can build sales equally well through customer referrals and repeat purchases of existing clientele. Maintain a mailing list and, at your earliest opportunity, start producing sale notices, newsletters, catalogs, or other goodwill and sales-generating materials for current customers. Some of these items lend themselves to a direct mail campaign targeted at new prospects as well.

What's In an Ad?
Print ads generally have four written parts - headline, support copy, call to action, and company name - plus a visual. Visuals are usually more important than copies; they're more effective in attracting readers' attention and can instantly present your product or service in a dramatic and motivating way. Unless you're commissioning your own original artwork or photography, the visuals you'll use will probably be either drawings and photographs from your suppliers or non-copyrighted artwork (clip art) found in clip art books and scrap art computer programs. Choose the strongest visual among them - the one that best draws the eye and explains what you're selling - and move on to copies.

The most prominent piece of copy, your headline, must not only work with your visual, amplifying its meaning, but also attract attention with a word, phrase, or sentence announcing a benefit that appeals to your target market. One expert wrote that a headline is that final, mind-changing, sales-clinching comment you'd make when leaving the office of a prospect who, until then, had responded with nothing but negatives. Others point to the enduring effectiveness of the standard headlines "Sale," "Free," and "Buy now and save." Collect ideas that are right for you from your salespeople, the ads in your file, and advertising books. Remember, it is not so much the words, but the ideas they express that sell; determine your message, then find words to convey it.

Below the headline, support copy explains the headline premise and adds secondary benefits and any assurance readers might need to dispel suspicions raised by the headline, such as the assurance of "same great quality" when you're offering a "new low price." Following this copy, a sign-off is a call to action urging the reader to respond ("Call for an appointment today," or "Remember, sale ends March 21").

Your company name, traditionally at the bottom of the ad, should include your address and phone number. Make your phone number larger to help stimulate response by phone. Add a cross street to your address (e.g., "5730 Sheridan, at La Monte") if you're a new business or if, for other reasons, people might have difficulty finding you.

The next step is to combine all these visual and copy elements into an eye-catching, easy-to-read ad formatted to the dimensions stipulated by the publication. It's best to study the ads in that publication in advance and consider what your ad might look like in order to stand out on the page. Experiment with different layout ideas rendered in thumbnail sketches, then fine-tune your ad to fit the layout you prefer. Obviously, it's highly advisable, if not imperative, that when you're doing ads in-house, the person composing your ad has design experience. Not only is skill required to make an ad look right, but the quality of your ad must compete favorably with others appearing in the publication.

It's also a good idea to prepare your ad well ahead of the deadline. This way, you can put it aside for a few days and then review it with a fresh perspective while there's still time to make revisions.

As a final check, lay your ad on a page of the publication where it will appear; make sure it stands out from the articles and other ads on the page.

Avoid These Pitfalls
Perhaps the greatest obstacle to good advertising is excess. Ads can end up so crammed with ideas and features that they appear dense and uninviting. If over-designed, they can be more artistic than motivational, obscuring the sales message. If over-written, they can become too subtle or cute. Certainly, some of the best ads ever created are clever and visually arresting, but good ads must also sell.

Similarly, selling points may over-promise. Use "largest," "best," and other superlatives only if you can back them up. Avoid any claim that could be construed as deceptive.

In addition, make sure the overall tone of your ad is upbeat and appealing. Emphasize the solutions you provide, not the problems you address. Get outside opinions on your new advertising concepts to be certain they carry the personality and message you intend.

Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes


Tracking Your Results
Establish a method to determine how customers found you and keep track of the results. Some companies routinely ask "How did you hear about us?" of every new customer who phones or visits. Others have a "Referred by" box on each invoice.

Whatever system you use, unless you've done a coupon promotion and can simply count the number of coupons redeemed, tracking is the only way you can assess how effectively your advertising is working.

Tracking tells you which ads or media bring inquiries and which bring sales - a key distinction. If you track by invoice, you can also determine how much revenue each ad dollar is producing.

Most important, tracking helps you decide how to readjust your advertising program periodically to make your budget work its hardest. You'll know when to discontinue certain media and publications and when to pump more money into others. You'll be able to see which Yellow Pages directories and headings pull hardest for you, and you'll know when results are dropping off from previously good sources, signaling that it's time to give them a rest.

In the end, advertising is a trial-and-error process. You may need to spend several years trying out various advertising options and assessing results to know which target markets and media mix work best for you.

How to Create an Effective Yellow Pages Ad
Yellow Pages ads resemble no other kind of advertising. They're not aimed at motivating consumers to buy a product, but rather convincing them to buy a desired product from a particular company. As companies attract business by showing they've got whatever consumers may want, Yellow Pages ads also tend to be full of brand names and information.

The first thing your ad must do is get itself read. Here, your success depends partially on which Yellow Pages directory (or directories) you choose to place your ad. The bottom line is to get the greatest amount of exposure, so compare competing directories on the basis of their usage figures - not distribution figures, but the number of actual consumer uses per year. If you then divide directories' uses-per-year figures by their charge for the same size ad, you'll see which directory provides the highest number of uses per dollar. That's the directory that delivers the best value for your money.

Another key factor determining whether your ad will be read is the size you decide to buy. Obviously, the larger the ad, the more attention it gets. Once you select the heading or headings under which your ad will appear - and they should be headings for the products and services that give you the greatest profitability - open to those headings and see what ad sizes your competitors have. You can then choose sizes larger, on par with, or smaller than theirs, depending on budget constraints and the competitive stance you want to take.

Once you've decided on directories, headings, and ad sizes, concentrate on creating an ad that both attracts attention and stimulates customer response.

Experts such as Jeffrey Price, author of Yellow Pages Advertising: How to Get the Greatest Return on Your Investment, say you can achieve those results by including the following in your ad:
• Attention-getting artwork. After size, artwork is the greatest eye-catcher for an ad. You can use visuals from your suppliers or even non-copyrighted artwork you locate in out-of-town or out-of-state Yellow Pages. Stick with illustrations whenever possible, since photographs may reproduce poorly. Keep areas of blank space around your artwork and throughout your ad as well, so your ad is uncluttered and easy to read.
• A headline that says what makes you special. Identify the special or unique characteristic that, for your target customer, puts you ahead of the competition. Write a short and to-the-point headline stating that advantage. If your headline must focus on just one of your products or services, choose the one that is most profitable.
• Complete information buyers need to make a purchase decision. Your ad must convince buyers that you're the best source for what they need, so support your headline with information, usually presented in list form, about your:
•
o Reliability (e.g., years in business)
o Authorized products and services
o Full range of product line
o Location (with maps, when helpful)
o Business hours
o Special features such as parking, credit cards honored, discounts, licenses, guarantees, delivery policy, and emergency services

Finally, try to get your ad placed in the most prominent position possible under each heading. Since positions are assigned on a first-come-first-served basis, it's advantageous to finalize your contracts with Yellow Pages publishers as quickly as possible.
charge for the same size ad, you'll see which directory provides the highest number of uses per dollar. That's the directory that delivers the best value for your money.

Another key factor determining whether your ad will be read is the size you decide to buy. Obviously, the larger the ad, the more attention it gets. Once you select the heading or headings under which your ad will appear - and they should be headings for the products and services that give you the greatest profitability - open to those headings and see what ad sizes your competitors have. You can then choose sizes larger, on par with, or smaller than theirs, depending on budget constraints and the competitive stance you want to take.

Once you've decided on directories, headings, and ad sizes, concentrate on creating an ad that both attracts attention and stimulates customer response.

Experts such as Jeffrey Price, author of Yellow Pages Advertising: How to Get the Greatest Return on Your Investment, say you can achieve those results by including the following in your ad:
• Attention-getting artwork. After size, artwork is the greatest eye-catcher for an ad. You can use visuals from your suppliers or even non-copyrighted artwork you locate in out-of-town or out-of-state Yellow Pages. Stick with illustrations whenever possible, since photographs may reproduce poorly. Keep areas of blank space around your artwork and throughout your ad as well, so your ad is uncluttered and easy to read.
• A headline that says what makes you special. Identify the special or unique characteristic that, for your target customer, puts you ahead of the competition. Write a short and to-the-point headline stating that advantage. If your headline must focus on just one of your products or services, choose the one that is most profitable.
• Complete information buyers need to make a purchase decision. Your ad must convince buyers that you're the best source for what they need, so support your headline with information, usually presented in list form, about your:
•
o Reliability (e.g., years in business)
o Authorized products and services
o Full range of product line
o Location (with maps, when helpful)
o Business hours
o Special features such as parking, credit cards honored, discounts, licenses, guarantees, delivery policy, and emergency services

Finally, try to get your ad placed in the most prominent position possible under each heading. Since positions are assigned on a first-come-first-served basis, it's advantageous to finalize your contracts with Yellow Pages publishers as quickly as possible.


15 Foolproof Ideas for Promoting Your Company

Every successful company uses some sort of promotion to influence certain audiences - usually customers or prospects - by informing or persuading them. Reasons for promoting a business include: increasing visibility, adding credibility to you or your company, enhancing or improving your image, and bringing in new business. The following cost-effective, easy-to-execute ideas have the power to increase sales in a way conventional advertising cannot. The key is to find the methods that are appropriate for your business, marketplace, and professional style.

Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes


1. Contests. As one example, a cookware store decided to sponsor cooking contests. After sending out a press release announcing a competition for the best cookie or chocolate cake, a mailing went out to the store's customers soliciting entries. Food editors, professional chefs, and cooking teachers were invited to be judges. Both the winners and the winning recipes were publicized. Essay and design contests are also possibilities, such as a furniture store establishing a prize for student furniture design. Pie eating, pancake flipping, oyster shucking, and grape stomping contests make sense for restaurants. Dentists can hold smile contests, while video rental stores can stage movie trivia quizzes.
2. Newsletters. Another good way to promote, particularly for brokers, banks, and business consultants, is through newsletters. They demonstrate how much you know about your field and do it in a low-key, informative way. They help keep your company high in the consciousness of your prospects.
3. Demonstrations. Demonstrations are an option to attract people to your place of business, show them how to best use your product, and establish your credibility. A retail-wholesale fish outlet holds cooking demonstrations twice a week, featuring a different restaurant chef each time and attracting substantial crowds. Recipe cards are even given out. Wallpaper demonstrations, fashion shows, gift wrapping, refinishing, and computer demonstrations have all worked well for retailers selling products associated with them.
4. Seminars. Often more appropriate for business-to-business marketing, seminars are the commercial side of demonstrations. If you hold a seminar, follow these rules for success: Schedule the event at a time convenient to most attendees; Be specific in the invitation about when the event begins, and ends, who will be there, and what the agenda is.; Follow up the invitations with personal phone calls; Charge for the seminar to give it a higher perceived value; Follow up after the event to get people's reactions.
5. Premiums. Also called an advertising specialty, a premium is a gift of some kind that reminds your customer of you and your service. There are thousands from which to choose: key chains, coffee mugs, refrigerator magnets, baseball caps, paperweights - just about anything that can be engraved, imprinted, silk-screened, or embroidered with your company name and phone number.
6. Speeches. Depending on your topic and market, you might want to speak before Chambers of Commerce, trade associations, parent groups, senior citizens, or other local organizations.
7. Articles. Another possibility is to write an article for a trade journal, reprint it, and mail it off to your friends, customers, and prospects. This positions you as an expert, and is a particularly good way to promote a consulting business.
8. Bonuses. If you have a restaurant, give away a glass of wine with dinner to introduce a new menu. If you sell to retailers, give them a display fixture with the order of a gross. If you sell office supplies, give away a new pen with a sizeable purchase. If you're in the cosmetics business, offer customers a free sample blusher when they buy mascara and lipstick.
9. Coupons. For best results, the price break should be significant - at least 15 percent. This is one of the least expensive ways to develop new trade and an excellent tool for evaluating advertising. However, one theory holds that coupons draw people who only buy discount and never become regular customers, so be sure to monitor the results.
10. Donations. Donating your product or service to a charitable cause often results in positive exposure to community leaders, charity board members, PTAs, and civic groups. While consumer products are desired most, many organizations also look for donations of professional service time. If you have a restaurant or a large meeting facility, consider hosting an event for a charitable organization. This works best if volunteers for that charity are potential customers.
11. Samples. No matter what you do to promote your business, giving potential customers a sample is an excellent way to attract attention and make a positive impression. In many cases, it makes just as much sense to spend your marketing and advertising dollars on giving out your own products instead of buying advertisements, especially if cash is tight. The key is to give samples to the audience you want to reach, i.e., software packages to computer user groups or nutritious snacks to health-oriented consumers. In the food arena, where one taste is worth a thousand words, firms now exist that test-market new products for large and small companies alike through in-store demonstrations. A good demonstration company not only keeps track of how much of your product was given away, but also submits detailed reports on what people said about the product and how much of it was purchased.
12. Free Trials. If your product is too big or expensive to give away outright, why not offer a free trial to qualified customers? Try shipping it out to prospects with no strings attached. Most people will appreciate the opportunity to try the product, and hopefully many will like it enough to buy it.
13. Free Services. If you can't afford to give away products, offering your services as a way of generating new business can also pay off. For example, if you own a retail clothing business, send out a flyer offering customers a free fashion consultation to draw them into the store.
14. Special Benefits, Rates, or Notices. Smart organizations go out of their way to make customers feel important and appreciated. Frequent flyer clubs are the most pervasive example of loyalty-building benefits for customers only; this method has been adapted by many kinds of businesses. Most software companies sell program updates to customers at discounted prices, and advance notices about sales, changes, or opportunities can help cement customer ties.
15. Say Thanks. One of the best ways to let customers know you value their business and encourage their continued patronage is also one of the easiest. It boils down to saying thank you in letters, mailers, surveys, statement stuffers, receipts, invoices, and in person.

High Impact Marketing Programs that You Can Implement by Next Thursday
Ideas about marketing have changed dramatically during the past several years. In contrast to the 1980s approach of creating aggressive strategies to compel sales, the new style focuses on developing a service-oriented business dedicated to solving customers' problems.

It's sometimes called customer-centered marketing, and it's not as simple as it sounds. For one thing, providing customers with real solutions requires a good deal of research and insight. Yet businesses too often adopt a quick-fix response convenient for them and call it customer-centered. For example, 24-hour service lines are easily set up and seem customer-focused, but research might show that what a firm's customers actually need is a toll-free fax line for describing operating problems to technicians. In short, mere lip service to customer support is not enough. Companies must truly look beyond their internal considerations to focus squarely on their target audience.


Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes


The other challenge in customer-centered marketing is that it must also be competition-centered. The reason, say Al Ries and Jack Trout in Bottom-Up Marketing, is that the only way to "pry customers loose" from your competitors is to offer better solutions than they do - and exploit new markets or new opportunities your competitors haven't thought of. That means being constantly aware of the competition.

A further hurdle is that many firms are simply not marketing-oriented to start with. Where does your company stand? According to John Graham, president of Graham Communications in Quincy, Massachusetts, a key sign of problems is that businesses have no established marketing plan, taking action only when sales lag. Moreover, they balk at spending money for marketing, yet expect big results from small-budget, amateur-produced advertising materials that simply imitate the competition.

Marketing-oriented companies, on the other hand, says business development consultant Jack Harms, see their primary job as attracting and keeping customers by satisfying customer needs. They're externally focused, concentrating more on customers than on internal benchmarks such as productivity. They measure success in terms of increased gross revenues and market share, not profit margins. In addition, they move quickly to provide new products and services once the need for them has been identified.

All told, the way to success is clear. Go the extra mile to give your customers high-quality, competitive products and services. Spend money to make money. Work to attract and, more importantly, retain your customers with every well-produced marketing device appropriate to your business: newspaper and Yellow Pages ads, brochures, direct mail, TV and radio spots, newsletters, telemarketing, public relations, community sponsorships, trade shows, billboards, special events, and more.

Start by considering the 12 fast, low-cost, easy-to-implement marketing ideas outlined below.

Survey Your Customers
Salespeople can tell you a lot about your customers, which is why they're the source of customer intelligence for many companies. Yet because their job is to sell existing products or services, as opposed to perceiving and addressing unmet needs, there are limits to what salespeople can offer. Get your own firsthand view as well by taking a shift on the sales floor or with a service crew.

Better yet, survey your customers directly. What you need to learn from them, says Joan Koob Cannie, co-author with Donald Caplin of Keeping Customers for Life, can be summed up in five points:
• Why they buy from you,
• How they use your product or service,
• What they like and dislike about doing business with you,
• How you compare to the competition, and
• What you do that "annoys, infuriates or delights" them.

Put these points into a short questionnaire and ask customers to return it, anonymously, in the stamped self-addressed envelopes you provide. Ideally, survey all customers during the course of three or four weeks, so that even a small rate of return will give you a meaningful sampling of opinions.

Above all, be prepared to change to solve what customers identify as problems. If they complain of delayed order-processing during peak season, for example, offering apologies or recommending preseason ordering is the response of an internally-centered company. The customer-centered company, by contrast, hires more staff.

Follow Up On Every Sale
Don't stop with a one-time customer survey, however. Regularly evaluate all your transactions with customers to monitor the quality of your products and services, and ask customers how you can improve. Fortunately you can do this easily, again using a questionnaire.

Keep questionnaires short, advises business writer Jacquelyn Lynn, and make sure each question concerns only one issue (e.g., "Was the delivery crew prompt and courteous?" is two questions, not one). In addition, try to avoid yes/no questions and offer check-off ratings in no more than four questions, ensuring that customers are putting their ideas into short answers more often than mechanically checking boxes.

To keep the questionnaire well-focused and concise, stick to the big issues or the critical points. Begin constructing your questionnaire by writing out every
potential question you can think of; then narrow it down to the six to twelve that matter most.

An even more important part of follow-up than a questionnaire is to thank customers for their business - which you can do in a short note - and put their names on a mailing list. Then send them any of a variety of useful mailers: notices of new products or services, information about products and services related to recent purchases, sales notices, special promotions, and newsletters.

Whatever else you may include as part of your marketing plan, don't skimp on follow-up. For follow-up, emphasizes marketing guru Jay Conrad Levinson, is "the key to loyal customers."

Use Your Database to Write Customers a Personal Letter
Database marketing, explains business writer Mark Hendricks, aims "not to make the sale, but keep the customer." The underlying technique is to use database records of customers' latest purchases as well as frequency and amount of past purchases, to create targeted mailers that let you stay in touch with your customers.

The most popular of these mailers are listed above, but another type of mailer, fast and inexpensive to produce, sometimes proves the most powerful of all: personal letters.

A personal letter, as advocated by Jay Levinson, is a one-page letter that recaps what a customer has just purchased and then describes new products or services the customer might need - or simply provides helpful professional information. It conveys, in short, what you can do for that customer in the way of service, attention, and expertise.

Take the time to concentrate on customers individually by writing them letters personally tailored to their specific situation. Mention that you'll phone in a week to follow up on the matters you've broached. And add a handwritten P.S. recapping your main message.


Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes


Try Niche Marketing
Many of today's most successful companies have stopped marketing to the broad (some say meaninglessly broad) customer categories of the 1980s (e.g., "heavy users" or "women aged 25-49"). Instead, they reach out to narrowly-focused groups, using a strategy called niche marketing.

Niche marketing gained wide popularity through Donald K. Clifford, Jr. and Richard E. Cavanaugh's The Winning Performance, which studied 6,117 small companies that had grown four times faster than the Fortune 250. Ninety percent of these firms, the authors found, competed in small market niches. All were customer- rather than sales-driven. All developed new products with the end-user in mind, and all concentrated on advertising to - and generating repeat sales from - not just any customer, but a small, credit-worthy, qualified group.

Clifford and Cavanaugh present a series of steps companies can take to adopt niche marketing for themselves:
• Compile a comprehensive list of your prospects and customers.
• Narrow the list to a profitable group you believe you can serve better than the competition.
• Create a profile of the traits common to these customers, such as sales volume or location.
• Use this profile to tailor products, services, and advertising to your niche market and qualify new prospects.
• Be prepared to experiment with several niches before finding the one that fits your company best

Distribute Free Samples
Free samples are always welcome. Food and beverages are natural candidates, as are free trials of non-consumables like furniture or office equipment. In fact, anything customers must try in order to appreciate lends itself to sampling. Sampling has historically produced great successes, from the free nibbles that have launched cookie stores to the mass mailings and giveaways that have introduced products ranging from cereals to Post-It notes.

When distributing free samples, be sure you have an adequate supply, advises writer Jacquelyn Lynn. Try to combine free samples with coupons or other marketing techniques.

Present Free Demonstrations, Consultations, & Seminars
An analog to free samples is free demonstrations or consultations, which can take place on your premises or that of your customers, or at homes, community centers, rented conference rooms, trade fairs, festivals, or other events. When staging demonstrations, talk for no more than 15 minutes, recommends Jay Levinson, and end by closing the sale. When doing consultations, determine how much information you must impart to prove expertise without giving away too much; end again by closing the sale.

Levinson suggests extending demonstrations and consultations into free seminars. Promoted through signs, circulars, media ads, and other publicities, these one-hour lectures should concern a topic related to your business and comprise 75 percent information, 25 percent sell. Give participants an easy, compelling way to sign up for your services before they leave.

Hand Out Free Gifts
If you want guaranteed attention, offer a free gift. These can include: a free gift for a particular amount or item of purchase, a free gift for responding to a direct-mail solicitation, or a free gift of a second item with the purchase of a first - a more tantalizing and successful version of the two-for-one sale.

Also consider handing out specialty gifts to prospects and customers: free pens, scratchpads, mugs, T-shirts, and other items printed with your company name, address, phone number, and business slogan. To explore the range of gifts available, consult some of the "Advertising Specialties" firms listed in the Yellow Pages. Ask the reps to suggest gifts that have been used successfully in your industry and pay special attention to new, just-introduced items whose advanced design or technology may appeal strongly to your customers. Select gifts based on their appropriateness to your customers and your business, quality of construction, and tastefulness of design.

Use Coupons as an Advertising Vehicle
Coupons offer a proven method of generating trial. Enclose them in invoices. Hand them out at the cash register. Distribute them through your sales force. Include them in a coupon pack prepared by a direct-mail advertising house.

If you decide to produce your own coupon, study samples around you to see how they're written and designed to specify the product and trumpet the savings boldly and unequivocally. If you give your coupon an expiration date, which you should do to encourage prompt use, make sure it's conspicuous.

Like all other forms of advertising, coupons work best with repetition. You'll need to try four or five, issued on a regular basis, to know how well they're working; measure their effectiveness simply by counting the number redeemed.


Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes


Build Awareness Through Sweepstakes or Contests
Sweepstakes and contests provide exciting ways to build awareness of your products, services, and company, as well as produce the goodwill that giveaways naturally inspire. Whether entrants will win a free lunch at your restaurant or a free week in Paris (perhaps co-sponsored by a local travel agent), you must check the legalities with your lawyer before you start.

Then plan out your promotion step by step, from how customers will enter and how entries will be handled to whether you'll award prizes below the grand-prize category. For example, will everyone win something just for entering?

Finally, create an entry form and eye-catching collection box and advertise with flyers, mailers, banners, store signs, newspaper ads, or radio spots. If you'll collect entries in your store, place the box at the back of the premises so everybody must pass through your merchandise to reach it.
Afterwards, generate publicity about the winners and display photocopies of all resulting news stories at your business.

Be Creative with Telephone-hold Marketing
In most businesses, callers will at some point be placed on hold; play a telephone-hold audiotape that, over background music, talks about your products, services, or even your company itself. Besides helping the time pass faster, tapes can answer callers' questions and even inform them of products or services they need but didn't know you provide.

To find a company to produce your telephone-hold tape, check the Yellow Pages under "Telecommunications-Telephone Equipment, Services & Systems." Most firms provide everything you need - produced tape, hookups, and phone equipment - for a monthly fee.

Sell with Store Signs
Use interior signs to tell customers about the goods and services you offer, such as free delivery, free alterations, or free trials. If you stock a specialty line, like environmentally- safe products, point it out. If you've just received merchandise with a high-demand feature, let customers know.
Signs also provide an easy way to answer customers' most commonly-asked questions. Post explanatory labels to help customers differentiate among various models. Write out shelf signs describing special features that make products outstanding values or unique in their field, or telling customers where to find accessories.

Use signs, in short, to tout your company's competitive advantages and to make shopping easier, more informative, and more motivating for your customers.

Act Now to Extend Your Seasonal Sales
Is your business seasonal? If so, suggests business writer Carol June, utilize year-round marketing to improve your sales. Before the season, stimulate repeat sales by sending coupons to current customers for upcoming purchases or offering special deals on early orders. After the season, use follow-up mailings or phone calls to stay in touch with customers and encourage their loyalty. Maintain interest with an end-of-season or off-season sale of leftover merchandise.

In the longer term, consider a second-season business or product line that would be both a logical extension of your current operation and appeal to your customers. A holiday fruitcake company, for example, might branch out into year-round baked goods, or a ski shop into camping gear. If you're a retail firm, expand not your season but your customer base by adding a catalog or direct-mail wholesale operation.

To sum up, marketing is a 365-days-a-year job; it demands persistent attention in satisfying customers' needs. Equally important, it requires a constant program of efforts to develop your customer base and stimulate sales - a program initiated and implemented most effectively by putting your own twist on direct, hard-working, tried-and-true ideas such as the 12 described above. It doesn't take novelty or large sums of money to succeed in marketing; first and foremost, it takes action.

You've Got to Put the WOW Back in Business
As a private ticket agency now selling 250,000 tickets a year to theater, sports, and concert events throughout the U.S. and abroad, Ticket City in Austin, Texas has grown explosively since Randy Cohen (above) founded it in 1990.

"You've got to put the wow back in business," says Cohen of his marketing methods. "You've got to plan your work and work your plan."
That means promoting the customer's interests and encouraging repeat business right from the start. For example, Ticket City doesn't sell just "tickets," but the "best seats" available. Staffers call back every single customer to say, "I want to make sure you had a fantastic time" at whatever event the customer attended. They may also phone to offer discount tickets to this year's version of events that customers attended last year.

Though he advertises widely, usually in exchange for complimentary tickets, Cohen depends most on his telephone staff, making sure all are friendly,
engaging, and energetic, as well as deftly assertive about asking for the sale.

We Put the Money into the Quality
Since 1983, when he and his mother founded Gimmee Jimmy's Cookies, Inc. in West Orange, New Jersey, James Libman has been uncompromising about the quality of cookie preparation and ingredients. He believes that once customers taste them, Gimmee Jimmy's cookies sell themselves.

Accordingly, Libman's marketing strategy has always centered on free samples. He launched Gimmee Jimmy's with the help of extensive sampling, including his mother's all-weather stints outside supermarkets until a large regional chain began carrying the line. Currently, he also sends out cookies as thank you customer gifts to dozens of New Jersey auto dealers, banks, brokerages, and other businesses.

The company works actively in the community. Besides belonging to several chambers of commerce, the firm donates its seconds to churches and schools - especially schools for the deaf, where Libman, who is deaf, often lectures to enraptured students.

Revenues have grown from $25,000 to $1 million, generated by sales in supermarkets, CompuServe, and fueled by inexpensive sampling. "We put the money into the quality," explains office manager Fran Stack. "And," she adds, "it shows."

It All Starts at the Grassroots Level
"It all starts at the grassroots level with the employees," says Allen, explaining Petersen Farms' success since 1992, when he and his cousin Raymond Petersen took over the ailing family-run ice cream and restaurant chain in West Hartford, Connecticut

Believing that no marketing plan could succeed until employees were working together for the same goals, Petersen focused first on improving morale. He revived the old company newsletter and ran a newsletter-naming contest - won by the entry "Monthly Moos." He invited employees to repaint the plant to their taste, which produced a pink, purple, and cow-spotted decor.

When it came to marketing, in-house creativity also prevailed, resulting in colorful, high-profile special events. For example, Petersen Farms transported the "world's largest ice cream sandwich" to downtown Hartford and distributed free tastes. It developed a menu of items named for local radio personalities and donated 10 percent of revenues to charities. It organized a hospital fund raiser in which hospital teams raced to assemble chocolate-covered ice cream sandwiches; the chocolate flew.

"Use your imagination," advises Petersen, "and you can do everything big companies can do, but on a far more economical scale."

Your Best Customers Are Your Existing Customers
Steve and Maryellen Stofelano, owners of Mansion Hill Inn in Albany, New York's inner-city Mansion District, have taken on two tasks: renewing their neighborhood and promoting their inn.

In the neighborhood, the couple's efforts at reviving their street and hiring local residents have raised property values, won them a municipal award and made Mansion Hill Inn a place where guests can feel safe.

As for the inn itself, they've focused their marketing on their award-winning dining room. The Stofelanos serve only New York State wines, for example - a move that, in the state capital, has brought them notice and acclaim. The couple also offers numerous special-event dinners: wine-tasting dinners, cigar-smokers-only dinners, and "Mansion suppers" featuring the cuisines of their Polish, German, Italian, and African-American neighborhood.

In addition, using a mailing list of diners who sign up on comment cards that accompany dinner checks, the Stofelanos stay in touch with guests by sending notices of dinners or promotions like summertime room discounts for Albany residents. "Never forget," comments Steve, "that your best customers are your existing customers."

eMarketing
E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it's a bargain compared to traditional direct mail at $1 or more per piece. In addition, response rates on e-mail marketing are strong, ranging from 5 to 35% depending on the industry and format. Response rates for traditional mail averages in the 1 to 3% range.

One of the benefits of e-mail marketing is the demographic information that customers provide when signing up for your e-mail newsletter. Discovering who your customers really are - age, gender, income, and special interests, for example - can help you target your products and services to their needs.
Inkjet and LaserJet printer’s cartridges, consumables and related products now wholesale
Authorized Business Opportunity – Limited – No Investment, Inventory Required
New Deal Ink & Toner Company Mechanicsburg Pa 17055
Mechanicsburg – Harrisburg – Camp hill – Dillsburg – Chambersburg – Shippensburg – Gettysburg Pa Pennsylvania Wholesale Inkjet LaserJet Printer Cartridge Warehouse Opens
“Inkjet Ink Cartridges, Laser LaserJet Toner Cartridges Wholesale Warehouse and Distribution to the General Public are now available and the retail prices start at $.99 cents” states New Deal Ink Toner Company representative. “You can start your own business or become our customer” “We’ve come up with the grand plan for inkjet laserjet cartridge customers at all levels of the market place” “Your Church or School, Your Business or Friends can purchase inkjet and LaserJet printer cartridges at the wholesale prices at lower” “Our New Deal Ink & Toner Customers can buy an inkjet printer cartridge for their brand name printers for as little as $.99 cents that may cost twenty dollars at the big box stores” “It’s not magic states Sally Nelson “it’s a matter of controlling the distribution supply chain all the way to the end user customer” “We buy direct from manufacturers and sell direct to consumers” “We even have the planning in place to offer free samples of our New Deal Ink & Toner Company inkjet printer ink cartridges, we know that thousands will be given away free”
“When people try our inkjet ink printer cartridges, at times for free, they will always purchase their ink from us” Sally is confident as she holds up a genuine compatible inkjet and LaserJet printer cartridge. “This laser toner cartridge sells for over a hundred dollars at your local discount stores and we’re going to sell it for about thirty nine dollars” “Your college student can print their school papers again as this HP inkjet cartridge sells for almost thirty dollars at your local big box store and we’re going to sell it for less than eight dollars” “You can purchase some sets of inkjet cartridges, two blacks, one cyan, magenta and yellow for just about any type of big name brand printer for about twenty dollars” “These are not special prices they are our day to day prices for your home computer printer, your printers at work, at the doctors office or anywhere a printer might be eating up your money”
The New Deal Ink & Toner Company, Mechanicsburg Pa NewWay@Live.com has received the financial support and endowment backing to establish direct Inkjet LaserJet ink toner cartridge sales to state, regional and local institutions, with thanks to the contributions of others, now includes the general public consumer, states Gregory Bodenhamer, President and Chief operating manager of New Deal Ink & Toner Company. “We have a complex plan made simple to the public” “We will guarantee the quality, printer compatibility and satisfaction of every printer cartridge we sell and save each consumer a small fortune” “Many retail chains like Wal-Mart, Office Depot, Staples, Office Max, Best Buy, Target and hundreds of others charge people way too much for inkjet and laser cartridges”

“There is a better way for people to buy ink” “We call it the New Deal Ink & Toner Company and we’re easy to contact at NewWay@Live.com” “We’ll send you our wholesale inkjet laser catalog and wholesale order forms” “We even have $5.00 off coupons being mailed which makes many of our inkjet ink cartridges free of any charges” “You can only buy authorized New Deal Ink & Toner Company Cartridges at local authorized dealerships or from neighborhood sales agents” “Our plan is to hire hundreds of people and sell millions of inkjet and laser printer cartridges at the wholesale price” “The warehouses are full in California, Arizona, Tennessee and New York so we’re ready to build the business in central Pennsylvania”
New Deal Ink & Toner Company will offer deep discounting of Hewlett Packard, Epson, Canon, Lexmark, Dell, Panasonic, Samsung and Brother Inkjet ink cartridges, LaserJet cartridges and printer consumables and related products for the very first time in central Pennsylvania.
If you’re looking for full time or part time income you may contact New Deal Ink Toner Company at StrategicMoney@Live.com and start earning real money selling real ink to local businesses, friends and family. No investment is required and everything is provided for you. The company plans to hire hundreds of people across the country.
If you are now unemployed and just need a little help, you may contact the warehouse at EasyEarthEnterprise@Live.com and the company will send you $5.00 off coupons while supplies last.
If you would like to request the wholesale catalog send your request to NewWay@Live.com and the New Deal Ink & Toner Company Mechanicsburg Pa 17055 will send you the catalog and wholesale order forms at no cost to you.





Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes



Points to consider when creating your e-mail newsletter:
• HTML vs. Plain Text: Response rates for HTML newsletters are generally far higher than plain text, and graphics and colors tend to make the publications look far more professional. The downside is that HTML e-mail is slower to download, and some e-mail providers may screen out HTML email.
• Provide incentive to subscribe: To get customers to sign up for your newsletter, advertise the benefits of receiving your newsletter, such as helpful tips, informative content, or early notification of special offers or campaigns.
• Don't just sell: Many studies suggest that e-mail newsletters are read far more carefully when they offer information that is useful to the customers' lives rather than merely selling products and services. Helpful tips, engaging content, and humor are often expected to accompany e-mail newsletters.
• Limit questions: As each demographic question you ask may reduce the number of customers signing up, it's best to limit the amount of information you solicit or give customers the option of skipping the questionnaire.

Establishing a Web Presence
Even if you choose not to sell your goods or services online, a business web site can be a virtual marketing brochure that you can update on demand with little or no cost. Your presence on the Internet can be a useful marketing tool by providing richer pre-sale information or post-sale support and service. This might temporarily differentiate your product or service from your competitors'. E-marketing has lessened the disadvantage that small businesses have faced for years when competing with larger businesses.

eCommerce has redefined the marketplace, altered business strategies, and allowed global competition between local businesses. The term "electronic commerce" has evolved from meaning simply electronic shopping to representing all aspects of business and market processes enabled by the Internet and other digital technologies. The SBA is preparing to help this new generation of Internet-enabled or eSmall Businesses.

Today's business emphasis is on ecommerce - rapid electronic interactions enabled by the Internet and other connected computer and telephone networks. Rapid business transactions and unparalleled access to information is changing consumer behavior and expectations. The U.S. Small Business Administration (SBA) is reshaping its programs to better serve small businesses that take advantage of the Internet and other emerging technologies.

Many small businesses assume that the Internet has little value to them because they feel that their product or service cannot be easily sold online, but inexpensive information processing and electronic media can help most small businesses provide better, faster customer service and communication.

To learn more about the benefits of ecommerce as a marketing tool:


Forecasting For Growth: Strategic Thinking
To be effective as a leader, you must develop skills in strategic thinking. Strategic thinking is a process whereby you learn how to make your business vision a reality by developing your abilities in team work, problem solving, and critical thinking. It is also a tool to help you confront change, plan for and make transitions, and envision new possibilities and opportunities.

Strategic thinking requires you to envision what you want your ideal outcome to be for your business, then work backwards by focusing on the story of how you will be able to reach your vision.

As you develop a strategic vision for your business, there are five different criteria that you should focus on. These five criteria will help you define your ideal outcome. In addition, they will help you set up and develop the steps necessary to make your business vision a reality.

The following is a list of the five criteria of the strategic thinking process:
• Organization. The organization of your business involves the people you will have working for you, the organizational structure of your business, and the resources necessary to make it all work. What will your organization look like? What type of structure will support your vision? How will you combine people, resources, and structure together to achieve your ideal outcome?
• Observation. When you are looking down at the world from an airplane, you can see much more than when you are on the ground. Strategic thinking is much the same in that it allows you to see things from "higher up." By increasing your powers of observation, you will begin to become more aware of what motivates people, how to solve problems more effectively, and how to distinguish between alternatives.
• Views. Views are simply different ways of thinking about something. In strategic thinking, there are four viewpoints to take into consideration when forming your business strategy: the environmental view; the marketplace view; the project view; and the measurement view. Views can be used as tools to help you think about outcomes, identify critical elements, and adjust your actions to achieve your ideal position.
• Driving Forces. What are the driving forces that will make your ideal outcome a reality? What is your company's vision and mission? Driving forces usually lay the foundation for what you want people to focus on in your business (i.e., what you will use to motivate others to perform). Examples of driving forces might include: individual and organizational incentives; empowerment and alignment; qualitative factors such as a defined vision, values, and goals; productive factors like a mission or function; quantitative factors such as results or experience; and others such as commitment, coherent action, effectiveness, productivity, and value.
• Ideal Position. After working through the first four phases of the strategic thinking process, you should be able to define your ideal position. Your ideal position outline should include: the conditions you have found to be necessary if your business is to be productive; the niche in the marketplace that your business will fill; any opportunities that may exist either currently or in the future for your business; the core competencies or skills required in your business; and the strategies and tactics you will use to pull it all together.

By working through these five areas, you will begin to get a clearer picture of exactly how your business vision can be accomplished. As your vision becomes more focused, your ideas will appear stronger and more credible. Not only will it be easier to convince others that your idea is a good one, but it will also be easier to maintain your own conviction and motivation when you reach any pitfalls or obstacles in the road.
Overall, you can apply strategic thinking skills to any area of your life. But by making a concerted effort to apply them specifically to your business venture, you will have a much better chance of bringing your vision to life. And isn't that what you want?

Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes







The most common serious mistake made in business is not picking the right one to begin with. This session will provide you with important evaluation techniques.


Characteristics of a Successful Entrepreneur
Step-by-Step Approach
Decide if you really want to be in business
Decide what business and where
Decide whether to start full-time or moonlight
Selection Strategy
Things to Watch Out For
Required Activities
Comparative Evaluation
How to Evaluate a Specific Business you have in Mind
"For" and "Against" List
Get Completely Qualified



This key ingredient for a successful business is too often skipped. This session will show you how to create your own individualized business plan and provide the tools to make it easy.


What is a Business Plan?
Why Prepare a Business Plan?
What to avoid in your business plan
Business Plan Format
Vision statement
The people
Business profile
Economic assessment
Six Steps to a Great Business Plan
Basic business concept
Feasibility and specifics
Focus and refine concept
Outline the specifics of your business
Put your plan into a compelling form
Review sample plans
Business Plan's Necessary Factors
Understanding your market
Healthy, growing and stable industry
Capable management
Able financial control
Consistent business focus
Mindset to anticipate change

Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes




Communication is key to any business success! Here we will review basic communication and equipment aspects of business


Types of Communication
External
Internal
Basic Communication Tools
Telephones
Pagers
Facsimile Machines
Computers
Desktop
Laptop
Handheld
Software
Internet
Browsers
Feasibility and Specifics
Internet Service Provider
Email
Technology Planning



This session will clearly spell out your options for deciding the form of business that is right for you.


Decisions that every entrepreneur must make:
Whether to go into business alone or with a partner.
What type of business organization to use for the business: proprietorship, partnership, corporation or limited liability company.
What professional advisors to select.
Should You Have a Partner
Arguments For
Arguments Against
What Type Of Business Organization Is Best For You?
Sole proprietorship
General partnership
Limited partnership
Corporation
"S" Corporation
Limited liability company
Laws That May Affect You
Income tax returns
Franchise tax returns
Employment tax returns
The time for payment of withheld and employers share of employment taxes
Unemployment tax returns and payment
Sales tax reports and payments
How Can Your Professionals Help You?
Attorney
Accountant
Payroll service providers
Other Professionals
Suggested Activities

Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes




Choose a suitable name for your business and find out what licenses and permits you may require, and how to get them.


First Things First
Licenses & Permits
Local Licenses and Permits
State Licenses and Permits
Federal Licenses and Permits
Where do I go to get a licenese?
How about if I am working from home?
Business Name or DBA (Doing Business As)
Do I need to have a DBA?
What are the benefits to establishing a DBA?
What is the process of getting a DBA?
Banking Under Your Business Name
Should I Trademark My Business Name?
Seller's Permit
What is a seller's permit?
Where do I get a seller's permit?
Employer Identification Number (EIN)
What is the importance of EIN?
Do I need an EIN?
An EIN is required if:
How do I apply for an EIN?
Useful Links
Business License and Permits Checklist
Suggested Activities



This session will explain in simple terms the various forms of insurance you will need and explain the importance of each of them.


Insurance Coverage For Small Businesses
Business Property Insurance
Liability Insurance
Worker's Compensation Insurance
Other Insurance Coverage
Excess Liability Coverage
Employment Practices Liability Coverage
Life Insurance
Suggested Activities

Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes




A wonderful business can be crippled by a poor location or a poorly negotiated lease. You will learn how to create your own site model and the important aspects of a lease agreement.


Location, Location, Location
Zoning Categories
Criteria for Home Based Business
Criteria for a Manufacturing, Warehousing or Industrial Business
Criteria for a Retail Business
Leasing Do's and Don'ts
Do's and Don'ts
Points to Consider Before Signing a Lease or Purchasing Property
Lease Check-Off List
To Rent or to Buy Considerations
Do Your Homework
Site Location Criteria
Evaluation Table



Before you start your business, you will need to learn how to keep score (basic accounting) and how to maintain cash in your bank account (cash flow control). This session explains both in simple terms.


Step One: Gain the knowledge
Step Two: Select an accountant
Methods of Accounting
Cash Basis Method
Accrual Method
Tax Liability Issues
Income taxes
Payroll taxes
Financial and Technical Assistance
Internal Controls
Quarterly Returns
Bank Account Reconciliation
Employee Benefits Policy
Step Three: Do your own bookkeeping!
The Three Major Financial Statements
The Balance Sheet
The Income Statement
Cash Flow Control
Accounting and Cash Flow Punch List

Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes




You will learn how to locate, negotiate and maintain sources of money to get you started and help you expand your business.


First Things First
How Much Money Do You Need?
What do you need it for?
Unsecured Loans
Secured Loans
Collateral
Loans vs. Investment
Where to Get the Money
Types of Funding Sources
Lender Comparison Table
The Art of Getting the Money
Business Loans
Repayment Plan
Other Quick Tips
After You Get the Money
Activities



E-Commerce is the fastest growing segment of our economy. It allows even the smallest business to reach a global audience with its product or message with minimal cost.


E-Commerce Overview
What is E-Commerce?
Is an E-Commerce website right for your business?
Money transactions
Setting Up a Website
Registering your domain name
Hosting your website
Building your website
Hiring a professional website developer
Designing your own website
Tips For Developing a Successful Site
Make your site easy to use
Provide useful content
Encourage customer feedback
Develop a mailing list
Online Marketing and Promotion
Search engines - your primary marketing tool
How does your website rank?
What are people searching for?
How to manage search engine placement
Key components to successful search engine marketing for a website
Search Engines and Resources
Targeted E-Mail
eBay
How to get started
Listing basics
Fees
Get the most from your eBay experience
Don'ts of eBay

Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes




You will learn how to make objective decisions when considering the purchase of a business or a franchise--and how to evaluate how much you should pay.


How Should I Go About Buying A Business?
Opportunities
Financial ability
Evaluating a Business
Verify revenue information
Buying an existing or new business
Pro's and Con's of Buying a Franchise
Pro's and con's of buying a franchise
What I should know about a prospective franchiser
Becoming a franchiser
Suggested Activities
Visit different operations
Attend trade shows
Understand your intended business
Analyze any appropriate existing business
Analyze a franchised operation



You are furnished with check-off lists to maximize your marketing results and avoid the most common mistakes made in opening a business.


Opening for Business
Before you start checklist
Marketing
Pinpoint your customers
Recruit the "good" employees
Train your employees thoroughly in marketing skills
Check list for hiring and training of your marketing team
What and how to buy
How to buy checklist
Marketing tools
E-commerce
Promotion and advertising
Mailing lists
Most Common Mistakes
Checklist to avoid pitfalls
Suggested Activities



A growing business needs to have appropriate expansion policies in place, plans to motivate key employees and know-how in handling common business problems. Here's the advice from been-there-done-that experts.

Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes



Rules to Follow Before Expanding
Starting with a Pilot Operation First
Problems in Expanded Business not Present in a Start-up
Delegation of responsibility and authority
Monetary incentive plans
Ways to Motivate Key Employees
Leveraged profit sharing plan
Unleveraged profit sharing plan
Commission plan
Key Elements for Profit Centers
Overall considerations
Long-range financial planning
Common Business Problems
Uncontrolled cash flow
Drop in sales or insufficient sales
Higher costs
New competition
Business recessions
Incompetent managers or employees
Dishonesty, theft
Basic rules for handling serious business problems
Suggested Activities

Products may be described in terms of their features and benefits. Features are product characteristics; benefits are customer needs served by those features. Some examples of features are size, color, horsepower, functionality, design, hours of business, and fabric content. Benefits are less tangible but always answer the customer’s question: What’s in it for me?

While product features are usually easy to define, product benefits can be trickier because they exist in the customers' minds. The most compelling product benefits are those that provide emotional or financial rewards. It’s not the brighter smile that the toothpaste offers that is its benefit; it’s what the smile might bring you (a good-looking mate, a better job, etc.).

Emotional rewards run the gamut of human emotions, but basically allow the buyer to feel better in some way. For example, sending flowers to a friend or family member allows the buyer to feel supportive or loving. Buying products made from recycled materials offers the buyer the chance to feel environmentally responsible.

Products that deliver financial rewards allow the buyer to save money (e.g., a discount long-distance phone plan) or make money (e.g., computer software for managing a home-based business).

Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes



Discovering Your Product's Benefits
To identify your product’s benefits, you must consider your customers' needs. Imagine yourself in your customers’ shoes, talk to them directly, or conduct surveys asking about their needs and perceptions. If possible, hire an independent firm to conduct a focus group with a sample group of customers to test your product for usability and desirability. Examine customers who have purchased your product in the past. What do their customer profiles tell you about your product’s benefits?

Once you have a basic sense of your product's benefits, you can set up systems to develop and track their evolution:
• Ask customers for suggestions for improvement.
• Pay careful attention to customer complaints and prospect inquiries. Train and reward employees for questioning customers and prospects to learn what they like and don’t like about your product.
• Watch your competitors. Do the changes in their product offerings suggest product benefits you hadn't yet considered?

Why is it important to understand my product’s features and benefits?
Understanding product features and benefits allows you to:
• Describe your products in terms relevant to your customers.
• Differentiate - explain how your product is different than the competition's.
• Effectively choose pricing and positioning strategies. Refer to strategy ideas below in "Strategies that are based on features."

Differentiation
Products may be highly unique (specialty products), virtually indistinguishable from competitors’ products (commodity products), or in between these extremes. No level of uniqueness is necessarily better than any other, but they do require different marketing strategies. A potentially important strategy for specialty products is differentiation, which sets them apart from the competitors’ products in the minds of customers. A thorough understanding of how your product’s benefits compare to your competitors’ allows you to compete effectively with them through differentiation.
• Commodity Products - Few, if any, perceived differences among competing products.
• Specialty Products - Highly unique features compared to other products competing for buyers' dollars.

Strategies that are based upon features
• Introducing - Identifying yourself as the first to offer a new product feature is a proven competitive strategy. For example, specifying a product as the first organic body lotion containing Vitamin E will position your company as a leader, at least for a while.
• Improving/Modifying - Instead of being at the head of the pack with a totally new feature, you might modify or improve your product’s features, which creates the impression that your company cares about satisfying its customers. Modifying product features is a strategy many businesses use when a competitor has lowered prices. For example, if the maker of one organic body lotion lowers its price, the maker of another may add Vitamin E as a new and improved feature but keep its price the same. It is important to remember that modifying features usually leads to changes in benefits. Stay aware of the evolution of perceived benefits your product offers so you can use them in your marketing.
• Grouping - Often, features are grouped into different product models — and prices — escalating from a basic model to a fully loaded model. Automobiles, electronic devices, and vacation packages each offer features that may be added to a basic product model. Services can also be grouped in this fashion. For example, an accountant might offer a certain fee for preparing annual tax returns, another fee to also process payroll, and another to manage all of a client's financial affairs.


It's not easy to think about ideas as property, but for some businesses it's vital. Most of us have had an idea for a new product or service only to dismiss, postpone, or neglect it. Sometimes we later find that others had the same idea, but took it to market before we did. By that time, it is too late for us to take advantage of the idea.

Ideas are relatively easy to come by, but inventions are more difficult. It takes knowledge, time, money, and effort to refine an idea into a workable invention, even on paper. Turning an invention into an innovation - a new product accepted by the marketplace - takes a lot of effort and a little luck. There are substantial barriers in the path of those who pursue innovation. Overcoming them requires careful planning and plenty of input from others.

Hundreds of thousands of inventors and innovators file each year for protection under U.S. patent, trademark, and copyright laws. However, it can be hard to decide which of the three vehicles is most appropriate for the protection of a particular invention. Although a single product or service may require a patent, a trademark, and a copyright, each category protects a distinct aspect of a creative work or expression.

Patents, copyrights, and trademarks, as well as know-how or trade secrets, are often collectively referred to as intellectual property. Many firms have such property without even being aware of it or of the need to take measures to protect it.

Many people's notions of intellectual property are unrealistic. Some believe, for example, that simply having a patent on a product will enable one to succeed in the marketplace. Consequently, they may spend thousands of dollars to obtain the exclusive rights to market something that no one wants or can afford to buy. Others may decide that intellectual property protection is not worth the trouble.

People who may not be interested in protecting their own rights must still take precautions to avoid infringing on the rights of others. This calls for more than the avoidance of copying. Some copying is unavoidable, but one can easily infringe on the rights of others without deliberately imitating specific features of goods or services.

Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes


100+ Marketing Ideas
Marketing is all about satisfying customer needs. The following represents a comprehensive list of marketing ideas; use it to help better understand customer needs and ways to satisfy those needs.

General Ideas
• Never let a day pass without engaging in at least one marketing activity.
• Determine a percentage of gross income to spend annually on marketing.
• Set specific marketing goals every year; review and adjust quarterly.
• Maintain a tickler file of ideas for later use.
• Carry business cards with you (all day, every day).
• Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings.

Target Market
• Stay alert to trends that might impact your target market, product, or promotion strategy.
• Read market research studies about your profession, industry, product, target market groups, etc.
• Collect competitors' ads and literature; study them for information about strategy, product features, benefits, etc.
• Ask clients why they hired you and solicit suggestions for improvement.
• Ask former clients why they left you.
• Identify a new market.
• Join a list-serve (e-mail list) related to your profession.
• Subscribe to an Internet usenet newsgroup or a list-serve that serves your target market.

Product Development
• Create a new service, technique, or product.
• Offer a simpler/cheaper/smaller version of your (or existing) product or service.
• Offer a fancier/more expensive/faster/bigger version of your (or existing) product or service.
• Update your services.

Education, Resources, and Information
• Establish a marketing and public relations advisory and referral team composed of your colleagues and/or neighboring business owners; share ideas and referrals and discuss community issues. Meet quarterly for breakfast.
• Create a suggestion box for employees.
• Attend a marketing seminar.
• Read a marketing book.
• Subscribe to a marketing newsletter or other publication.
• Subscribe to a marketing list-serve on the Internet.
• Subscribe to a marketing usenet newsgroup on the Internet.
• Train your staff, clients, and colleagues to promote referrals.
• Hold a monthly marketing meeting with employees or associates to discuss strategy and status and solicit marketing ideas.
• Join an association or organization related to your profession.
• Get a marketing intern to take you on as a client; it will give the intern experience and you some free marketing help.
• Maintain a consultant card file for finding designers, writers, and other marketing professionals. Hire a marketing consultant to brainstorm with.
• Take a creative journey to another progressive city or county to observe and learn from marketing techniques used there.

Pricing and Payment
• Analyze your fee structure; look for areas requiring modifications or adjustments. Establish a credit card payment option for clients.
• Give regular clients a discount.
• Learn to barter; offer discounts to members of certain clubs/professional groups/organizations in exchange for promotions in their publications.
• Give quick pay or cash discounts.
• Offer financing or installment plans.

Marketing Communications
• Publish a newsletter for customers and prospects (it doesn't have to be fancy or expensive). Develop a brochure of services.
• Include a postage-paid survey card with your brochures and other company literature. Include check-off boxes or other items that will involve the reader and provide valuable feedback to you.
• Remember, business cards aren't working for you if they're in the box. Pass them out! Give prospects two business cards and brochures - one to keep and one to pass along.
• Produce separate business cards/sales literature for each of your target market segments (e.g. government and commercial and/or business and consumer).
• Create a poster or calendar to give away to customers and prospects.
• Print a slogan and/or one-sentence description of your business on letterhead, fax cover sheets, and invoices. Develop a site on the World Wide Web.
• Create a signature file to be used for all your e-mail messages. It should contain contact details, including your Web site address and key information about your company that will make the reader want to contact you.
• Include testimonials from customers in your literature.
• Test a new mailing list. If it produces results, add it to your current direct mail lists or consider replacing a list that's not performing up to expectations.
• Rather than sending direct mail in plain white envelopes, use colored or oversized envelopes to pique recipients' curiosity.
• Announce free or special offers in your direct response pieces. (Direct responses may be direct mail, broadcast faxes, or e-mail messages.) Include the offer in the beginning of the message as well as on the outside of the envelope for direct mail.
•
• Competitive Analysis New Deal Ink & Toner Company
• Mechanicsburg Pa
• Gregory Bodenhamer President
• NewWay@Live.com
• You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
• This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
• If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
•

Media Relations
• Update your media list often so that press releases are sent to the right media outlet and person.
• Write a column for the local newspaper, local business journal, or trade publication.
• Publish an article and circulate reprints.
• Send timely and newsworthy press releases as often as needed.
• Publicize your 500th client of the year (or other notable milestone).
• Create an annual award and publicize it.
• Get public relations and media training or read up on it.
• Appear on a radio or TV talk show.
• Create your own TV program on your industry or your specialty. Market the show to your local cable station or public broadcasting station as a regular program, or see if you can air your show on an open access cable channel.
• Write a letter to the editor of your local newspaper or trade magazine.
• Take an editor to lunch.
• Get a publicity photo taken and enclose with press releases.
• Consistently review newspapers and magazines for possible PR opportunities.
• Submit tip articles to newsletters and newspapers.
• Conduct industry research and develop a press release or article to announce an important discovery in your field.
• Create a press kit and keep its contents current.

Customer Service and Customer Relations
• Ask your clients to come back again.
• Return phone calls promptly.
• Set up a fax-on-demand or email system to easily respond to customer inquiries.
• Use an answering machine or voice mail system to catch after-hours phone calls. Include basic information in your outgoing messages such a business hours, location, etc.
• Record a memorable message or tip of the day on your outgoing answering machine or voice mail message.
• Ask clients what you can do the help them.
• Take clients out to a ball game, show, or another special event - just send them two tickets with a note. Hold a seminar at your office for clients and prospects.
• Send handwritten thank you notes.
• Send birthday cards and appropriate seasonal greetings.
• Photocopy interesting articles and send them to clients and prospects with a hand-written FYI note and your business card.
• Send a book of interest or other appropriate business gift to a client with a handwritten note.
• Create an area on your Web site specifically for your customers.
• Redecorate your office or location where you meet with your clients.

Networking and Word of Mouth
• Join a Chamber of Commerce or other organization.
• Join or organize a breakfast club with other professionals (not in your field) to discuss business and network referrals.
• Mail a brochure to members of organizations to which you belong.
• Serve on a city board or commission.
• Host a holiday party.
• Hold an open house.
• Send letters to attendees after you attend a conference.
• Join a community list-serve (e-mail list) on the Internet.

Advertising
• Advertise during peak seasons for your business.
• Get a memorable phone number, such as 1-800-WIDGETS.
• Obtain a memorable URL and email address and include them on all marketing materials.
• Provide Rolodex® cards or phone stickers preprinted with your business contact information.
• Promote your business jointly with other professionals via cooperative direct mail.
• Advertise in a specialty directory or in the Yellow Pages.
• Write an ad in another language to reach the non-English-speaking market. Place the ad in a publication that market reads, such as a Hispanic newspaper.
• Distribute advertising specialty products such as pens, mouse pads, or mugs.
• Mail bumps - photos, samples, and other innovative items to your prospect list. (A bump is simply anything that makes the mailing envelope bulge and makes the recipient curious about what's in the envelope!)
• Create a direct mail list of hot prospects.
• Consider non-traditional tactics such as bus backs, billboards, and popular Web sites.
• Project a message on the sidewalk in front of your place of business using a light directed through words etched in a glass window.
• Consider placing ads in your newspaper's classified section.
• Consider a vanity automobile tag with your company name.
• Create a friendly bumper sticker for your car.
• Code your ads and keep records of results.
• Improve your building signage and directional signs inside and out.
• Invest in a neon sign to make your office or storefront window visible at night.
• Create a new or improved company logo or recolor the traditional logo.
• Sponsor and promote a contest or sweepstakes.

Special Events and Outreach
• Get a booth at a fair/trade show attended by your target market.
• Sponsor or host a special event or open house at your business location in cooperation with a local non-profit organization, such as a women's business center. Describe how the organization helped you.
• Give a speech or volunteer for a career day at a high school.
• Teach a class or seminar at a local college or adult education center.
• Sponsor an Adopt-a-Road area in your community to keep roads litter-free. People that pass by the area will see your name on the sign announcing your sponsorship.
• Volunteer your time to a charity or non-profit organization.
• Donate your product or service to a charity auction.
• Appear on a panel at a professional seminar.
• Write a How To pamphlet or article for publishing.
• Produce and distribute an educational CD-ROM or audio/video tape.
• Publish a book.

Sales Ideas
• Start every day with two cold calls.
• Read newspapers, business journals, and trade publications for new business openings, personnel appointments, and promotion announcements made by companies. Send your business literature to appropriate individuals and firms.
• Give your sales literature to your lawyer, accountant, printer, banker, temp agency, office supply salesperson, advertising agency, etc. (Expand your sales force for free!)
• Put your fax number on order forms for easy submission.
• Set up a fax-on-demand or e-mail system to easily distribute responses to company or product inquiries.
• Follow up on your direct mailings, email messages, and broadcast faxes with a friendly telephone call.
• Try using the broadcast fax or email delivery methods instead of direct mail. (Broadcast fax and email allows you to send the same message to many locations at once.)
• Use broadcast faxes or email messages to notify your customers of product service updates.
• Extend your hours of operation.
• Reduce response/turnaround time. Make reordering easy - use reminders. Provide preaddressed envelopes.
• Display product and service samples at your office.
• Remind clients of the products and services you provide that they aren't currently buying.
• Call and/or send mail to former clients to try and reactivate them.
• Take sales orders over the Internet.


Competitive Analysis New Deal Ink & Toner Company
Mechanicsburg Pa
Gregory Bodenhamer President
NewWay@Live.com
You can take advantage of our new product line, customers and profits without any inventory investment, fine print contracts or a lot of aggravation. Our consulting 3rd party research suggests that many of our dealerships could produce $30,000 - $60,000 per month in sales.
This is a safe, reasonable and legal business suggestion. Our meeting will require you to sign a non-disclosure agreement as everything we may talk about is proprietary. I don’t need your money, I don’t need your credit card, you don’t have to buy anything, and you’re not going to lease anything etc. It’s just a good old fashioned business opportunity.
If you would like to have this get-together simply send me a note to; newway@live.com and we can establish an appointment in the immediate future. Please, do it today. We are assigning dealerships by location within certain zip codes
Inkjet and LaserJet printer’s cartridges, consumables and related products now wholesale
Authorized Business Opportunity – Limited – No Investment, Inventory Required
New Deal Ink & Toner Company Mechanicsburg Pa 17055
Mechanicsburg – Harrisburg – Camp hill – Dillsburg – Chambersburg – Shippensburg – Gettysburg Pa Pennsylvania Wholesale Inkjet LaserJet Printer Cartridge Warehouse Opens
“Inkjet Ink Cartridges, Laser LaserJet Toner Cartridges Wholesale Warehouse and Distribution to the General Public are now available and the retail prices start at $.99 cents” states New Deal Ink Toner Company representative. “You can start your own business or become our customer” “We’ve come up with the grand plan for inkjet laserjet cartridge customers at all levels of the market place” “Your Church or School, Your Business or Friends can purchase inkjet and LaserJet printer cartridges at the wholesale prices at lower” “Our New Deal Ink & Toner Customers can buy an inkjet printer cartridge for their brand name printers for as little as $.99 cents that may cost twenty dollars at the big box stores” “It’s not magic states Sally Nelson “it’s a matter of controlling the distribution supply chain all the way to the end user customer” “We buy direct from manufacturers and sell direct to consumers” “We even have the planning in place to offer free samples of our New Deal Ink & Toner Company inkjet printer ink cartridges, we know that thousands will be given away free”
“When people try our inkjet ink printer cartridges, at times for free, they will always purchase their ink from us” Sally is confident as she holds up a genuine compatible inkjet and LaserJet printer cartridge. “This laser toner cartridge sells for over a hundred dollars at your local discount stores and we’re going to sell it for about thirty nine dollars” “Your college student can print their school papers again as this HP inkjet cartridge sells for almost thirty dollars at your local big box store and we’re going to sell it for less than eight dollars” “You can purchase some sets of inkjet cartridges, two blacks, one cyan, magenta and yellow for just about any type of big name brand printer for about twenty dollars” “These are not special prices they are our day to day prices for your home computer printer, your printers at work, at the doctors office or anywhere a printer might be eating up your money”
The New Deal Ink & Toner Company, Mechanicsburg Pa NewWay@Live.com has received the financial support and endowment backing to establish direct Inkjet LaserJet ink toner cartridge sales to state, regional and local institutions, with thanks to the contributions of others, now includes the general public consumer, states Gregory Bodenhamer, President and Chief operating manager of New Deal Ink & Toner Company. “We have a complex plan made simple to the public” “We will guarantee the quality, printer compatibility and satisfaction of every printer cartridge we sell and save each consumer a small fortune” “Many retail chains like Wal-Mart, Office Depot, Staples, Office Max, Best Buy, Target and hundreds of others charge people way too much for inkjet and laser cartridges”

“There is a better way for people to buy ink” “We call it the New Deal Ink & Toner Company and we’re easy to contact at NewWay@Live.com” “We’ll send you our wholesale inkjet laser catalog and wholesale order forms” “We even have $5.00 off coupons being mailed which makes many of our inkjet ink cartridges free of any charges” “You can only buy authorized New Deal Ink & Toner Company Cartridges at local authorized dealerships or from neighborhood sales agents” “Our plan is to hire hundreds of people and sell millions of inkjet and laser printer cartridges at the wholesale price” “The warehouses are full in California, Arizona, Tennessee and New York so we’re ready to build the business in central Pennsylvania”
New Deal Ink & Toner Company will offer deep discounting of Hewlett Packard, Epson, Canon, Lexmark, Dell, Panasonic, Samsung and Brother Inkjet ink cartridges, LaserJet cartridges and printer consumables and related products for the very first time in central Pennsylvania.
If you’re looking for full time or part time income you may contact New Deal Ink Toner Company at StrategicMoney@Live.com and start earning real money selling real ink to local businesses, friends and family. No investment is required and everything is provided for you. The company plans to hire hundreds of people across the country.
If you are now unemployed and just need a little help, you may contact the warehouse at EasyEarthEnterprise@Live.com and the company will send you $5.00 off coupons while supplies last.
If you would like to request the wholesale catalog send your request to NewWay@Live.com and the New Deal Ink & Toner Company Mechanicsburg Pa 17055 will send you the catalog and wholesale order forms at no cost to you.